I've built customer-facing commerce experiences and internal decision tools at AVRL, Zepto, and AJIO. At AVRL, I created MIKA Dashboard, Panoptic Analytics, and Periscope Tool to help clients monitor bots, evaluate bids, and understand rate impacts.
At Zepto, I led the design and frontend development of the A/B Experimentation UI in three weeks, creating an in-house Google Optimize 360 replica now used for experimentation across platforms. I also delivered Zepto Pass and Zepto Wallet web experiences in two weeks each, and worked closely with backend teams during the homepage API migration.
At AJIO, I helped completely overhaul the AJIO LUXE website as part of a two-person team, delivering the revamp ahead of schedule. I also built Assured Gifts, redesigned search with recent searches and widgetized layouts, and moved PDP components from client-side to server-side rendering for faster performance.
I'm focused on clean, maintainable frontend code, responsive user experiences, and continuous improvement. I also enjoy mentoring junior developers and strengthening application security.
