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Laura Pacaud

@laurapacaud

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I turn global product research into evidence that improves customer outcomes, revenue, and strategic decisions.

Ireland

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What I'm looking for

I'm looking to lead strategic research in complex global product environments, partnering with teams to turn evidence into product direction, stronger customer outcomes, and better investment decisions.

At Travelport, I lead strategic UX research for a global distribution platform during its cloud migration, partnering with 10+ cross-functional squads across the US and Europe. My research-led redesign of Smartpoint Cloud Exchange contributed to a 29-point CSAT improvement, while an ancillary booking study with a major US airline drove a 20% revenue increase.

Previously, at Franchise Direct, I built the research practice from the ground up and combined interviews, usability testing, and behavioural analysis to increase leads by 27% across global markets. I bring 10+ years of experience turning assumptions into evidence, building research capability, and helping teams make better product decisions.

Experience

Work history, roles, and key accomplishments

Current

Senior UX Researcher

Current

Travelport

Jan 2020 - Present (6 years 8 months)

Led strategic UX research across a global distribution platform during a critical cloud migration, working with 10+ cross-functional squads in the US and Europe. Drove a 29-point CSAT improvement and a 20% revenue increase through research-led redesign and identifying upsell opportunities.