Saranya R
@saranyar
Content writer crafting SEO-friendly web and blog stories that grow traffic.
What I'm looking for
I’m a creative, detail-oriented Content Writer with 2+ years of experience creating research-driven web content, blogging, SEO optimization, and brand communication. I focus on delivering engaging, SEO-friendly copy that matches audience needs and supports measurable growth.
At DigiSME, I authored 100+ SEO-friendly blogs on HRMS and workforce management, using keyword research, on-page SEO, and performance monitoring to improve organic traffic and reader retention. I also structured and enhanced Infotech Academy course pages to improve navigation, readability, and learner engagement.
Previously at Webboombaa, I produced SEO blogs, website copy, and social media content for 20+ clients—building content strategies aligned with client objectives and keeping brand messaging consistent across platforms. I collaborated with designers, marketers, and account managers to execute integrated campaigns, and I wrote 30+ pitch documents and client proposals to support successful acquisition.
Earlier as a Content Curator at Lionbridge Technologies, I curated travel content for global digital guides—ensuring accuracy, cultural relevance, and clarity. I’m passionate about storytelling, trend awareness, and using research and analytics to continuously refine content strategies and strengthen online visibility.
Experience
Work history, roles, and key accomplishments
Content Writer - HRMS
DigiSME
Feb 2025 - Sep 2025 (7 months)
Authored 100+ research-driven HRMS and workforce management blogs, using SEO practices that boosted organic traffic and improved reader retention. Enhanced Infotech Academy course pages and refined content through keyword research, on-page SEO, performance monitoring, and competitor/trend analysis.
Content Writer
Webboombaa
May 2023 - Jan 2025 (1 year 8 months)
Produced SEO blogs, website copy, and social media content for 20+ clients, strengthening digital presence and engagement. Built client-aligned content strategies, collaborated with cross-functional teams, and developed 30+ pitch documents and multimedia scripts to support campaigns and proposals.
Content Curator
Lionbridge Technologies
Sep 2022 - Feb 2023 (5 months)
Curated and organized travel content for digital guides, ensuring accuracy, cultural relevance, and reader-friendly clarity for global audiences. Analyzed destination data and trends and used Microsoft Office and content tools to edit and deliver materials in line with project guidelines.
Education
Degrees, certifications, and relevant coursework
Loyola College PU-LCS
Master of Business Administration (MBA), Human Resource Management
2022 - 2024
Completed an MBA in Human Resource Management at Loyola College PU-LCS from 2022 to 2024.
Ethiraj College
Bachelor of Arts, English Literature
2019 - 2022
Earned a Bachelor of Arts in English Literature at Ethiraj College from 2019 to 2022.
Pon Vidyashram
High School, Commerce
2016 - 2019
Completed high school with a Commerce focus at Pon Vidyashram from 2016 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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