Sarah Feng

Concept, wireframe, sketch, and design layouts for small and large marketing initiatives (webpages, SEM landing pages, emails/newsletters, interactive reports, and more). Create, contribute to, and maintain design systems, particularly using Wordpress and Shopify.

Led branding, UI, and interface design for the TLTC App with the Pacesetter team, using Figma for wireframing; achieved 78% member engagement in the first week. Utilized tools like Johnas Club System, Hubspot, and ReadyMeg to execute email marketing campaigns and manage web content, all while maintaining and enhancing brand equity.

Produced projects for a variety of clients, including: Concord, Benjamin Moore and Canada Computers. Created high-end conceptual design and brand marketing solutions for clients across a range of digital and traditional platforms including: web, video, printing material, social media campaign and banner.

Designed and produced print and digital collateral, prepared prepress files, collaborated with clients on branding, and managed print production from start to finish.

Developed responsive websites, aligned user scenarios with business goals, designed UI elements, and stayed updated on design trends.

Acquired specialized skills in digital media, enhancing proficiency in multimedia tools and techniques. Focused on practical applications of digital design for various platforms.

Completed a comprehensive program in graphic design, focusing on visual communication principles and design software. Developed a strong portfolio showcasing diverse design projects and creative solutions.