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Sara Cerro

@saracerro

Visual designer and illustrator at FREELANCE VISUAL DESIGNER, creator of Avescedario, an illustrated book celebrating Ilhabela’s native birds.

Brazil

Message

I published Avescedario, an illustrated educational alphabet book celebrating the native birds of Ilhabela. I managed the creative process from concept and research through illustration, editorial design, and print production.

As a freelance visual designer and illustrator, I create visual identities, books, packaging, and marketing materials for cultural, creative, and lifestyle clients. My work includes creative direction, original illustrations, and surface pattern designs for print and digital applications.

Previously, I was Art Director at ADVYZE COMMUNICATIONS GMBH, where I led visual development for branding, editorial, and marketing projects. At AQS (LUFTHANSA GROUP) and BNP PARIBAS REAL ESTATE, I designed corporate communication materials and presentations that made complex information clear and engaging.

Experience

Work history, roles, and key accomplishments

Current

Freelance Visual Designer & Illustrator

Current

Self Employed

Jan 2023 - Present (3 years 9 months)

Provides creative direction and graphic design services for branding, editorial and illustration projects across print and digital media. Published an illustrated book celebrating the birdlife of Ilhabela, managing the project from concept to production.

Branding Editorial Design Illustration Print Design Digital Media Art Direction Surface Design

Art Director

Advize Communications GmbH

Mar 2021 - Aug 2022 (1 year 5 months)

Led visual development of branding, editorial and marketing projects for international clients. Designed high-end corporate publications and developed visual identity systems for the real estate sector.

Art Direction Branding Editorial Design Business Publications Visual Identity Marketing Collateral Print Design

Graphic Designer

AQS (Lufthansa Group)

Mar 2020 - Mar 2021 (1 year)

Developed corporate communication materials for digital and print media, ensuring consistency with Lufthansa Group brand guidelines. Designed presentations, internal communication assets and marketing materials.

Graphic Design Corporate Communications Brand Guidelines Presentation Skills Marketing Materials Print Design

Graphic Designer

BNP Paribas Real Estate

Jan 2018 - Mar 2020 (2 years 2 months)

Collaborated with architects and interior designers to develop office concepts for corporate clients. Created presentations, concept books and visual documentation to communicate architectural strategies.

Graphic Design Presentation Skills Concept Books Visual Documentation Layout Design Diagrams