Santiago Villaseñor
@santiagovillaseor
I build high-converting visual identities, e-commerce experiences, and web interfaces.
MexicoWhat I'm looking for
I create visual systems, packaging, e-commerce assets, and web interfaces that connect design execution with business results.
At Toys Design Studio, I lead art direction for premium automotive liveries and technical customization while developing packaging, labels, and informational materials for veterinary pharmaceuticals. I also implemented an administrative control and final-quality audit system that reduced workshop material waste by 60%.
At Full Office, I designed conversion-focused Shopify assets and supported digital acquisition campaigns through strategic graphic content, paid ads, and marketing automation using Mailchimp and Klaviyo. I centralized creative processes and cross-functional workflows for remote teams.
My background also includes product-label design and editorial product photography for Barizzimo, plus web-interface design, corporate logos, and digital branding for Iceberg9. I work across visual design, UI, branding, e-commerce, and full-stack web development with JavaScript, React, and NodeJS.
Experience
Work history, roles, and key accomplishments
Sr. Visual & UI Designer
Toys Design Studio
Feb 2026 - Present (7 months)
Directed art for premium automotive liveries and packaging for veterinary pharmaceuticals. Implemented an administrative control and quality audit system that reduced material waste by 60%.
Automotive Livery, Visual & Product Designer
Feb 2026 - Present (7 months)
Diseño Multidisciplinario: Dirección de arte para el sector automotriz premium (liveries y personalización técnica) y desarrollo integral de empaques, etiquetas y material informativo para el sector farmacéutico veterinario.
Optimización Operativa: Diseñé e implementé un sistema de control administrativo y auditoría de calidad final que redujo un 60% el desperdicio de insumos en el taller.
Es
Diseñé material digital avanzado enfocado a la conversión para plataformas e-commerce como Shopify, integrando herramientas de automatización de marketing y correos con Mailchimp y Klaviyo.
Gestión y diseño de contenido gráfico estratégico para campañas de adquisición digital (Paid Ads).
Centralización de procesos creativos y flujos de trabajo interdepartamentales en entornos remotos.
Product Designer & Photographer
Jul 2021 - Jan 2022 (6 months)
Creación y adaptación de diseño de etiquetas de producto alineadas con la identidad de marca y normativas de empaque.
Dirección, captura y edición fotográfica profesional de producto a nivel editorial y de catálogo para plataformas de comercio electrónico.
Diseño de interfaces web y desarrollo de logotipos corporativos personalizados adaptados al mercado objetivo de cada marca.
Estructuración de layouts visuales interactivos y colaboración en estrategias de branding digital para agencias de publicidad.
Education
Degrees, certifications, and relevant coursework
Universidad Interamericana para el Desarrollo
Licenciatura, Graphic Design
2017 - 2020
Tech stack
Software and tools used professionally
Availability
Location
MexicoAuthorized to work in
Salary expectations
Job categories
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