Open to opportunities

Santiago Salinas

@santiagosalinas

Message

I build high-performing Shopify storefronts, custom apps, and scalable e-commerce operations.

Colombia

Message

What I'm looking for

I'm looking to build and improve Shopify experiences for luxury or DTC e-commerce brands, combining storefront development, custom apps, conversion optimization, and end-to-end digital operations in a remote role.

I've built 25+ Shopify storefronts through SNC Designs, including Kwara's rebuild that raised conversion from 0.8% to 2.5% and achieved a 99 Lighthouse score. I create custom Liquid themes, made-to-order experiences, catalog architecture, and Shopify apps for luxury and DTC brands.

At Yafutzu, I own Shopify operations end to end and lead a five-person team building, testing, and securing a custom CRM for a New York luxury jewelry brand. I've also migrated 1,100+ SKUs across 14 stores without SEO loss, built GraphQL and webhook-driven integrations, and supported global Shopify operations serving 50K+ users.

Experience

Work history, roles, and key accomplishments

Current

Shopify Developer & Digital Operations Lead

Current

Yafutzu

Mar 2026 - Present (5 months)

Owns the company's Shopify store end to end, including theme, product catalog, inventory, and order operations. Built a custom CRM for a New York luxury jewelry brand and leads a team of 5 across build, QA, and security.

Shopify Liquid Custom Apps CRM Team Leadership QA Security