Sama Narjis
@samanarjis
I’m an Associate Business Analyst who turns customer and product data into actionable growth insights.
IndiaWhat I'm looking for
I’m an Associate Business Analyst with a strong foundation in corporate finance, data analysis, and business operations. I’m motivated by detail and motivated by impact—especially when I can translate complex datasets into clear, decision-ready recommendations.
In my Business Analyst Intern role at Burberry Group plc (London, UK | Remote), I conducted market research and competitive benchmarking for digital retail and e-commerce planning. I analyzed customer journey data and KPIs using Excel and Tableau dashboards, identified a 12% checkout funnel drop-off, and presented actionable remediation strategies to cross-functional partners.
I also build structured documentation and product-focused insights: collaborating on Business Requirement Documents (BRDs) and use-case decks for feature rollouts, and delivering executive-level presentations. Through product teardown case studies for Blinkit, Zomato, and Etsy, I evaluate user flows, business models, and monetisation levers—and propose measurable improvements backed by metrics trees, benchmarking, and market sizing.
Experience
Work history, roles, and key accomplishments
Business Analyst Intern
Burberry Group Plc
Jan 2024 - Present (2 years 2 months)
Conducted market research and competitive benchmarking for Burberry’s digital retail and e-commerce division. Analyzed customer journey KPIs in Excel/Tableau, identified a 12% checkout funnel drop-off, and delivered actionable remediation strategies through BRDs, decks, and executive presentations.
HR Intern
Organisation (Confidential)
Jan 2023 - Present (3 years 2 months)
Created and maintained employee handbooks and HR documentation to ensure alignment with company policies and regulatory compliance standards. Supported cross-department internal communications and strengthened stakeholder management through collaborative HR workflows.
Education
Degrees, certifications, and relevant coursework
Jamia Hamdard University
Bachelor of Business Administration (BBA), Business Administration
2021 - 2024
Pursued a Bachelor of Business Administration (BBA) with coursework in financial management, accounting principles, business economics, strategic management, marketing analytics, and related business disciplines.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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