At Hotstar, I lead AdTech strategy and delivery across Programmatic, DSP, Self Serve, and JioAds, driving critical charters that delivered Rs 4000 Crore in ads revenue in Q1 FY26.
I orchestrated the technical merger of JioAds with Hotstar, expanded into multi-publisher OTT and proprietary ad networks, and built retail advertising systems for Ajio, JioMart, and Tira. I also delivered personalized advertising for IPL and World Cup streams at a world-record peak concurrency of 72.5M viewers with zero major SEV2s.
Previously, I launched shoppable OTT commerce with Swiggy and NewMe, led a 35+ person engineering organization, and built self-serve advertising, programmatic monetization, reporting, lead-generation, and measurement platforms. Before Hotstar, I co-founded Maxtap, where I built a video AI intelligence engine that made products in video content shoppable and led its acquisition by Hotstar.
My earlier work at Myntra, Media IQ Digital, and IBM Research Labs focused on ML platforms, recommendation and personalization systems, real-time feature stores, demand and return prediction, RTB optimization, and social-media intelligence. I’ve presented research at KDD and hold a US and India patent for personalized discount generation.
