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Kritika Kumari

@kritikakumari1

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Results-driven software engineer specializing in ad tech and system optimization.

India

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What I'm looking for

I am looking for opportunities that challenge my technical skills and allow for growth in a collaborative environment.

I am a passionate software engineer with a strong foundation in developing and optimizing ad technologies. Currently, I work at Zepto, where I lead the design and implementation of premium contextual ad campaigns, driving significant revenue growth. My expertise in integrating new features and optimizing existing systems has resulted in substantial increases in daily revenue and improved system performance.

Previously, I honed my skills at Disney+ Hotstar, where I focused on enhancing security and scalability of critical APIs, ensuring smooth playback for millions of concurrent users. My commitment to quality and performance has been recognized through multiple awards, including the Star of the Month at Zepto. I thrive in challenging environments and am dedicated to delivering high-quality solutions that drive business success.

Experience

Work history, roles, and key accomplishments

Current

Software Development Engineer

Current

Zepto

Jan 2024 - Present (1 year 6 months)

Led, designed, and implemented premium contextual ads campaigns from creation to ad serving, driving 30 Lakhs/day in revenue. Spearheaded integration of Super Saver Ads, boosting daily revenue by 5 lakhs/day.

Go Kafka Redis PostgreSQL Terraform Databricks Prometheus New Relic

Software Development Engineer 1

Disney+ Hotstar

Jul 2022 - Oct 2023 (1 year 3 months)

Enhanced security and scalability by refactoring critical APIs using Go’s factory pattern, improving maintainability. Boosted observability by integrating distributed tracing (OpenTelemetry), Prometheus metrics, and structured logging, reducing debugging time by 30%.

Go OpenTelemetry Prometheus Redis TypeScript React Kafka PostgreSQL

Software Development Engineer Intern

Disney+ Hotstar

Jan 2022 - Jun 2022 (5 months)

Designed and implemented a forensic watermarking system to embed imperceptible identifiers into premium video streams. Enabled piracy detection and source tracking, strengthening anti-leak measures for high-value content.

Go Video Streaming Piracy Detection System Design