Saira Syed

Art directed and executed a custom brand illustration suite and freelance case study for the Gulf Petrochemical Industries Company (GPIC), humanizing complex industrial systems into accessible digital narratives. Developed comprehensive branding kits, packaging layouts, and digital ad copy for premium consumer brands like Bloomery tea, ensuring strong visual consistency across physical and digital

Led a creative team focusing on high-volume digital illustration, custom backgrounds, and visual asset production tailored for international markets. Streamlined asset delivery pipelines, ensuring high-fidelity visual assets met strict technical specifications for digital and mobile deployment.

Managed creative direction and built scalable visual identity systems for global entities including Unilever and Telenor, maintaining strict brand alignment across diverse campaigns. Supervised design teams through the end-to-end creative lifecycle, from initial digital mood boarding and storyboarding to final production layout.

Delivered strategic, brand-led design solutions across agencies, studios, and technology-driven environments. Specialised in brand identity systems, digital and campaign design, and creative leadership.

Grade: 3

Activities and societies: volunteering for national cause

graduated with graphic design