Sai Naveena Kayala
@sainaveenakayala
Dynamic marketing director with expertise in journalism and digital strategies.
What I'm looking for
I am a dedicated professional with over eight years of experience in journalism and marketing. Currently, I serve as the Marketing Director at SR IND Prime Properties Pvt Ltd, where I develop and implement comprehensive marketing strategies that align with the company's objectives. My role involves identifying target markets, establishing clear goals, and defining key performance indicators to measure success. I have successfully increased brand awareness and engagement through innovative digital marketing campaigns, leveraging social media and content creation to reach a wider audience.
Previously, I worked as a Staff Reporter at MAYAVI NEWS, where I honed my skills in investigative reporting and content creation. I authored over 40 news articles in my first year, significantly increasing the publication's online reach by 71%. My ability to research and fact-check complex information has earned me recognition in the industry, and I take pride in delivering comprehensive news stories that resonate with readers. I am passionate about storytelling and committed to maintaining the highest standards of journalism ethics.
Experience
Work history, roles, and key accomplishments
Marketing Director
SR IND Prime Properties Pvt Ltd
Jan 2023 - Present (2 years 5 months)
Formulated and implemented comprehensive marketing strategies, aligning with company objectives and identifying target markets. Contributed to locating suitable land for venture purchase and collaborated with leadership on business closings. Designed and executed marketing campaigns, provided guidance to marketing professionals, and created valuable content for online presence.
Staff Reporter, Print & Broadcast Media
Mayavi News
Jun 2016 - Present (9 years)
Researched and fact-checked complex statistics for investigative pieces, acquiring citations from reliable national information sources. Authored over 40 news articles in local newspapers in the first year, increasing online article reach by 71% through strategic social media use. Assisted in conducting interviews with community members, politicians, and experts to provide comprehensive news stori
Social Media Manager
Rajis Threading and Waxing Studio
Dec 2022 - Present (2 years 6 months)
Maintained the client's social media pages on Facebook and Instagram, ensuring consistent brand presence. Utilized Canva to create visually appealing posters tailored to services and menus. Managed content and advertisements for client pages, promoting their services to customers.
Social Media Manager/Promotions
GVS GROUP
Sep 2022 - Present (2 years 9 months)
Created compelling content for advertisements to effectively reach customers and foster community engagement. Expanded business size and advertising options for various levels of expertise. Utilized social media marketing and Canva to achieve marketing objectives.
Social Media Manager
VGS Tours And Travels Pvt. Ltd
Jul 2022 - Present (2 years 11 months)
Scheduled updates and shared relevant content about holiday packages, hotel bookings, and travel services. Created engaging content, including text posts, videos, and images, for use across social media platforms. Managed accounts and promoted products and services, answering customer inquiries effectively.
Digital Marketing Cum Sales
SR IND Prime Properties Pvt Ltd
Apr 2022 - Present (3 years 2 months)
Provided digital marketing services, including GMASS/ZOHO email campaigns and influencer-led YouTube ads. Implemented a robust social media strategy, regularly posting compelling content about the company and products. Utilized bulk marketing software for outreach and managed Facebook/Instagram campaigns for monthly customer events.
Content Creator
Aspire Tech Services
May 2021 - Present (4 years 1 month)
Hunted for compelling stories and wrote engaging content, building a pipeline of successful material that generated conversation. Demonstrated a proven track record of creating fresh content and identifying emerging trends ahead of others.
Head of the Department | Promotions and Marketing Lead
Chinmaya International Foundation (CIF)
Jun 2020 - Present (5 years)
Planned and executed all marketing activities, including digital marketing, to increase revenue and maximize institutional reach. Served as the single point of contact for marketing, identifying untapped target audiences in India and overseas. Organized talks, participated in trade fairs, and managed databases to promote CIF's courses and projects.
Report Writing (FIR), Content Translation
AP Police Station
Apr 2016 - Present (9 years 2 months)
Maintained meticulous records and accurately jotted down details for every step of investigations. Created copies for computerization and organized all data chronologically. Worked under the supervision of SI Abhimanyu and SI Chiranjeevi.
Asst. Executive Finance
Veda Associates
Mar 2014 - Present (11 years 3 months)
Verified the company's financial information and meticulously prepared books of accounts and return filings. Prepared comprehensive project reports and financial statements for review. Ensured accuracy and compliance in all financial documentation.
Education
Degrees, certifications, and relevant coursework
Indira Gandhi National Open University
Post-Graduation Diploma, Mass Communication/Media Studies
Grade: 75%
Completed a Post-Graduation Diploma in Journalism and Mass Communication, focusing on Mass Communication/Media Studies. Achieved a grade of 75% during the program.
Sri Venkateswara University
Master of Business Administration, HR & Marketing
Grade: 65%
Earned a Master of Business Administration with a specialization in HR & Marketing. Maintained a grade of 65% throughout the program.
Indira Gandhi National Open University
Bachelor of Commerce (B.Com.), Business/Commerce
Grade: 55%
Obtained a Bachelor of Commerce (B.Com.) degree, focusing on Business/Commerce. Achieved a grade of 55% during the course of study.
Indira Gandhi National Open University
Master of Commerce (M.Com), Commerce
Grade: 60.2%
Completed a Master of Commerce (M.Com) degree. Achieved a grade of 60.2% in the program.
Chinmaya Vishwavidyapeeth
Youth Empowerment and Programme, Philosophy and Religious Studies
Grade: 77%
Participated in the Youth Empowerment and Programme, focusing on Philosophy and Religious Studies. Achieved a grade of 77% in this program.
Kendriya Vidyalaya no:1, Tirupati
XI - XII STD, General Studies
Grade: 50%
Completed XI - XII STD education. Achieved a grade of 50% during this period.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
srprimeproperties.comJob categories
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