Sai Naveena KayalaSK
Open to opportunities

Sai Naveena Kayala

@sainaveenakayala

Dynamic marketing director with expertise in journalism and digital strategies.

India
Message

What I'm looking for

I seek a dynamic role in a forward-thinking organization that values creativity and innovation, where I can leverage my marketing and journalism skills to drive impactful campaigns and foster brand growth.

I am a dedicated professional with over eight years of experience in journalism and marketing. Currently, I serve as the Marketing Director at SR IND Prime Properties Pvt Ltd, where I develop and implement comprehensive marketing strategies that align with the company's objectives. My role involves identifying target markets, establishing clear goals, and defining key performance indicators to measure success. I have successfully increased brand awareness and engagement through innovative digital marketing campaigns, leveraging social media and content creation to reach a wider audience.

Previously, I worked as a Staff Reporter at MAYAVI NEWS, where I honed my skills in investigative reporting and content creation. I authored over 40 news articles in my first year, significantly increasing the publication's online reach by 71%. My ability to research and fact-check complex information has earned me recognition in the industry, and I take pride in delivering comprehensive news stories that resonate with readers. I am passionate about storytelling and committed to maintaining the highest standards of journalism ethics.

Experience

Work history, roles, and key accomplishments

SR IND Prime Properties Pvt Ltd logoSL
Current

Marketing Director

SR IND Prime Properties Pvt Ltd

Jan 2023 - Present (2 years 5 months)

Formulated and implemented comprehensive marketing strategies, aligning with company objectives and identifying target markets. Contributed to locating suitable land for venture purchase and collaborated with leadership on business closings. Designed and executed marketing campaigns, provided guidance to marketing professionals, and created valuable content for online presence.

Mayavi News logoMN
Current

Staff Reporter, Print & Broadcast Media

Mayavi News

Jun 2016 - Present (9 years)

Researched and fact-checked complex statistics for investigative pieces, acquiring citations from reliable national information sources. Authored over 40 news articles in local newspapers in the first year, increasing online article reach by 71% through strategic social media use. Assisted in conducting interviews with community members, politicians, and experts to provide comprehensive news stori

Rajis Threading and Waxing Studio logoRS

Social Media Manager

Rajis Threading and Waxing Studio

Dec 2022 - Present (2 years 6 months)

Maintained the client's social media pages on Facebook and Instagram, ensuring consistent brand presence. Utilized Canva to create visually appealing posters tailored to services and menus. Managed content and advertisements for client pages, promoting their services to customers.

VGS Tours And Travels Pvt. Ltd logoVL

Social Media Manager

VGS Tours And Travels Pvt. Ltd

Jul 2022 - Present (2 years 11 months)

Scheduled updates and shared relevant content about holiday packages, hotel bookings, and travel services. Created engaging content, including text posts, videos, and images, for use across social media platforms. Managed accounts and promoted products and services, answering customer inquiries effectively.

SR IND Prime Properties Pvt Ltd logoSL

Digital Marketing Cum Sales

SR IND Prime Properties Pvt Ltd

Apr 2022 - Present (3 years 2 months)

Provided digital marketing services, including GMASS/ZOHO email campaigns and influencer-led YouTube ads. Implemented a robust social media strategy, regularly posting compelling content about the company and products. Utilized bulk marketing software for outreach and managed Facebook/Instagram campaigns for monthly customer events.

Aspire Tech Services logoAS

Content Creator

Aspire Tech Services

May 2021 - Present (4 years 1 month)

Hunted for compelling stories and wrote engaging content, building a pipeline of successful material that generated conversation. Demonstrated a proven track record of creating fresh content and identifying emerging trends ahead of others.

C(

Head of the Department | Promotions and Marketing Lead

Chinmaya International Foundation (CIF)

Jun 2020 - Present (5 years)

Planned and executed all marketing activities, including digital marketing, to increase revenue and maximize institutional reach. Served as the single point of contact for marketing, identifying untapped target audiences in India and overseas. Organized talks, participated in trade fairs, and managed databases to promote CIF's courses and projects.

AS

Report Writing (FIR), Content Translation

AP Police Station

Apr 2016 - Present (9 years 2 months)

Maintained meticulous records and accurately jotted down details for every step of investigations. Created copies for computerization and organized all data chronologically. Worked under the supervision of SI Abhimanyu and SI Chiranjeevi.

Education

Degrees, certifications, and relevant coursework

IU

Indira Gandhi National Open University

Post-Graduation Diploma, Mass Communication/Media Studies

Grade: 75%

Completed a Post-Graduation Diploma in Journalism and Mass Communication, focusing on Mass Communication/Media Studies. Achieved a grade of 75% during the program.

SU

Sri Venkateswara University

Master of Business Administration, HR & Marketing

Grade: 65%

Earned a Master of Business Administration with a specialization in HR & Marketing. Maintained a grade of 65% throughout the program.

IU

Indira Gandhi National Open University

Bachelor of Commerce (B.Com.), Business/Commerce

Grade: 55%

Obtained a Bachelor of Commerce (B.Com.) degree, focusing on Business/Commerce. Achieved a grade of 55% during the course of study.

IU

Indira Gandhi National Open University

Master of Commerce (M.Com), Commerce

Grade: 60.2%

Completed a Master of Commerce (M.Com) degree. Achieved a grade of 60.2% in the program.

CV

Chinmaya Vishwavidyapeeth

Youth Empowerment and Programme, Philosophy and Religious Studies

Grade: 77%

Participated in the Youth Empowerment and Programme, focusing on Philosophy and Religious Studies. Achieved a grade of 77% in this program.

KT

Kendriya Vidyalaya no:1, Tirupati

XI - XII STD, General Studies

Grade: 50%

Completed XI - XII STD education. Achieved a grade of 50% during this period.

Tech stack

Software and tools used professionally

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Sai Naveena Kayala - Marketing Director - SR IND Prime Properties Pvt Ltd | Himalayas