Open to opportunities

Saidal Khan

@saidalkhanpro

Hi, saidal here. I am an e-commerce growth strategist. I fix your fundamentals and design systems that you can scale. 20+ sites build 200+ A/B tests.

United Arab Emirates

Message

What I'm looking for

I seek a dynamic role that fosters creativity and innovation, allowing me to drive impactful growth systems with AI agents. contribute to e-commerce brand growth.

I'm an e-commerce growth strategist and the founder of Esellence, a profit-first e-commerce solution. I help online stores increase revenue from their existing traffic, no extra ad spend required.

For my clients, I run deep conversion rate optimization (CRO) audits across their full store: homepage, product pages, checkout flow, and everything in between. I identify exactly where visitors are dropping off and why, then design and implement fixes that move the needle on conversions, fast.

On the design and development side, I build and rebuild Shopify storefronts with custom-coded solutions, tailored to each brand's goals and audience. I use Figma for wireframing and prototyping, and I move quickly from concept to live implementation without sacrificing quality.

Speed is a core part of how I work. My clients don't wait months to see results. I deliver structured, high-impact improvements in weeks, not quarters. I use VWO and Microsoft Clarity for A/B testing and behavior analysis, prioritized through the PIE framework, so every change is intentional and measurable.

I also save my clients significant time by building smart systems and automations into their operations, streamlining workflows that would otherwise take hours every day.

My work is backed by real results: I've taken clients from a 2% to 3.7% CVR and from 1.7% to 5% CVR within three months, consistently and efficiently.

Whether a brand needs a full CRO strategy, a custom Shopify build, or leaner operations, I bring the strategy, the speed, and the data to back it up.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Olive and Piper

Jan 2025 - Present (1 year 4 months)

Restructured Google Ads and Meta campaigns for Olive and Piper, a jewelry and accessories brand, to address underperforming paid ad funnels and technical SEO issues. Fixed SEO bottlenecks and aligned landing pages with high-converting user journeys, improving overall visibility and performance.

Google Ads Meta Ads Technical SEO Landing Page Optimization User Journey Mapping

Performance Marketer and Brand Image Manager

Jinnah Elite School

May 2024 - Present (2 years)

Worked as a Performance Marketer and Brand Image Manager, responsible for designing and publishing high-end content on social platforms. Managed paid campaigns, including optimization and targeting, to enhance brand presence and performance.

Performance Marketing Brand Management Content Design Social Media Marketing Campaign Optimization

Digital Marketing Specialist

Thieltch

Jan 2024 - Present (2 years 4 months)

Led a digital marketing revamp for Thieltch, an eBook store, by setting up Facebook Ads targeting niche readers and building an SEO strategy around long-tail search queries. Optimized their funnel for higher retention, which boosted traffic and increased AOV and returning customer rates.

Facebook Ads SEO Strategy Funnel Optimization Digital Marketing Content Marketing

Digital Marketing Specialist

BagID

Jan 2024 - Present (2 years 4 months)

Built and launched full-funnel campaigns on Google and Facebook for BagID, a smart luggage brand, focusing on retargeting warm audiences and expanding top-of-funnel reach with smart creatives. Combined with on-site SEO improvements, these efforts led to improved CTRs, reduced CAC, and stronger brand recall, driving scalable growth.

Google Ads Facebook Ads Retargeting Recall

Digital Marketing Specialist

Dua Mir Publication

May 2022 - Present (4 years)

Performed duties as a Digital Marketing Specialist, focusing on the company's marketing and overall branding. Utilized Meta Ads for lead generation and targeted campaigns based on specific end goals.

Digital Marketing Branding Meta Ads Lead Generation Marketing Strategy

Freelance Web Designer and SEO Specialist

Self Employed

Apr 2021 - Present (5 years 1 month)

Initiated a freelance journey in web design and SEO in 2021, securing the first client in 2023 after extensive trial and error. Currently manages clients globally across diverse industries including health and wellness, cosmetics, automotive, and fashion and apparel.

Web Design SEO WordPress Shopify Client Management Digital Marketing Strategy Business Development

Education

Degrees, certifications, and relevant coursework

BUITEMS University

Bachelor of Business Administration, Entrepreneurship

Completed a Bachelor of Business Administration, specializing in Entrepreneurship. The program focused on developing skills essential for starting and managing new ventures.

NUML University

Master of Business Administration, Marketing Management

Pursued a Master of Business Administration with a specialization in Marketing Management. This advanced degree provided in-depth knowledge of marketing strategies and business leadership.