Sagar Subedi

I'm currently planning and optimizing university recruitment campaigns at Hybrid Co across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and DV360. I manage campaign setup, conversion tracking, GA4 event configuration, audience development, attribution monitoring, and reporting to drive student inquiries and applications.

At Omnicom Media Group, I managed end-to-end paid media activity across Meta, Instagram, TikTok, YouTube, Snapchat, Reddit, Teads, The Trade Desk, and DV360, overseeing monthly budgets above $400,000. My optimization work delivered a 25% decrease in CPA, 50% reduction in CPV, and 22% uplift in CTR across YouTube and Meta campaigns over 12 months.

I also run freelance lead-generation campaigns for education, volunteering, and local-services clients. My projects include multi-country recruitment campaigns across 19 markets for New Hope Volunteers and local Meta campaigns for Gopal Electronics that achieved CPCs as low as $0.13.

My background in social media at Nepal Republic Media and Kantipur Media Group strengthened my data-driven approach to content, audience behavior, reporting, and platform performance. I use campaign data to turn business objectives into practical media plans, targeting strategies, and measurable improvements.