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Safwan Jeghami

@safwanjeghami

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Art Director at Addchapter Design who developed Dubai Economy’s corporate brand guidelines and visual systems.

United Arab Emirates

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At Addchapter Design, I led creative direction for branding projects, digital campaigns, and brand identity systems. For Dubai Economy, I developed corporate brand guidelines and directed sub-brands and mobile application visual systems.

At Abstract Group, I led creative direction for AXA Insurance’s regional health campaign and developed a full brand identity for X-Hair Lounge. Earlier, I designed editorial layouts and managed print production at Dar Al Khaleej Newspaper.

Experience

Work history, roles, and key accomplishments

Art Director

Addchapter Design

Feb 2017 - Dec 2020 (3 years 10 months)

Led creative direction for branding projects, digital campaigns, and full-scale brand identity systems for regional and international clients. Managed and mentored design teams and presented creative concepts to senior stakeholders.

Creative Direction Brand Strategy Visual identity systems Integrated Campaigns Concept Development Team Leadership Client Presentations Pitch Development Digital and social campaigns Production Supervision Storyboarding Design Thinking Adobe Creative Suite Figma Keynote

Art Director

Abstract Group

Mar 2015 - Jan 2017 (1 year 10 months)

Directed end-to-end creative strategies for branding and campaign projects. Led client workshops to define brand positioning and creative direction, and supervised design teams to deliver cohesive visual identities.

Creative Direction Brand Strategy Visual identity systems Integrated Campaigns Concept Development Team Leadership Client Presentations Pitch Development Adobe Creative Suite Figma Keynote

Art Director

Creative Works

Feb 2012 - Jan 2014 (1 year 11 months)

Led rebranding initiatives and corporate identity development for regional clients. Served as Art Director for bilingual magazines, establishing visual standards and editorial design systems.

Creative Direction Brand Strategy Visual identity systems Editorial Design Adobe Creative Suite InDesign Photoshop Illustrator

Senior Graphic Designer

Venture Communication

Jan 2010 - Dec 2012 (2 years 11 months)

Developed BTL creative campaigns and marketing collateral for diverse clients. Supported creative direction on large-scale corporate communication projects.

Graphic Design BTL Campaigns Marketing Collateral Adobe Creative Suite Print Production