sabrina haw

I’m a Brand Strategist and Copywriter with hands-on studio experience under KDESIGN STUDIOS, developing brand positioning, messaging, and narrative systems for wellness, hospitality, and lifestyle brands.

Practitioner-led by approach, I bring strong audience insight, editorial judgment, and the ability to turn strategy into brand expressions that feel consistent, intentional, and usable across touchpoints. I define brand voice and tone, craft brand narratives and purpose statements, and build messaging guidelines that keep teams aligned.

In my freelance/contract work (2023–2025), I lead brand strategy development—from positioning and audience segmentation to competitor and market research that clarifies differentiation. I collaborate closely with designers and founders to connect strategy-to-execution, supporting visual identity and brand experience through projects like CAREFACTORY (wellness supplement), LIKHA (hospitality & wellness resort), and RAION (hospitality & lifestyle, F&B).