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Sabina Javadova

@sabinajavadova

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I turn product, growth, and customer data into retention and revenue improvements.

Azerbaijan

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At 12Go Asia, I provide analytics for a multimodal online travel platform across Southeast Asia, focusing on retention, revenue reporting, customer segmentation, and growth.

I design production ClickHouse pipelines and segmentation frameworks that inform targeting, marketing, and retention strategy across teams. I investigate revenue drops and funnel drop-offs, surfacing data-backed growth opportunities.

I analyze post-booking experiences, churn, funnel behavior, and web-to-app migration across millions of customers to improve conversion and retention. I also build analytical infrastructure with ClickHouse, dbt, Airflow, and Superset.

My earlier work spans data quality at Innotech, fintech analytics at Finolab.ru, and risk reporting and risk management in banking. I’ve also delivered internal Superset and Google Sheets training courses, issuing 50+ certificates per course.

Experience

Work history, roles, and key accomplishments

Senior Data Analyst

12Go Asia Pte. Ltd.

May 2022 - Jun 2026 (4 years 1 month)

Provided data analytics across retention, revenue reporting, and growth for a multimodal online travel platform. Designed and delivered customer and visitor segmentation frameworks, including production ClickHouse pipelines, and conducted problem and opportunity analysis to identify root causes of revenue drops and funnel drop-offs.

SQL Python Clickhouse DBT Airflow Superset Redash Power BI Looker Google Sheets Retention Analytics Customer Segmentation Funnel Analysis Churn Modeling Revenue Reporting Data pipeline design Product Analytics A B Testing

Chief Data Quality Analyst

Innotech

Jul 2021 - Jun 2022 (11 months)

Ensured data integrity and quality standards across the organization. Developed data quality frameworks and monitoring systems.

Data Quality Data Governance Monitoring Framework

Data Analyst

Finolab.ru

Apr 2021 - Jul 2021 (3 months)

Conducted data analysis within a fintech environment.

Data Analysis Fintech

Analyst — Risk Reporting Division

Bank VTB (Azerbaijan)

Jan 2019 - Apr 2021 (2 years 3 months)

Prepared risk reports and analytical materials for senior management. Monitored risk metrics across banking portfolios and ensured regulatory compliance.

Risk Reporting Risk Metrics Regulatory Compliance Analytical Skills