
Rutu Patel
@rutupatel1
I build fashion education, sustainable brands, and AI-informed marketing strategies.
What I'm looking for
I teach fashion design and lead department branding at UID, Karnavati University, mentoring students across illustration, styling, draping, AI trend forecasting, fashion marketing, and visual merchandising. I also develop curricula, editorial content, and social media for university and department events.
I founded Label Rutu Patel, an eco-friendly apparel start-up upcycling textile waste into contemporary apparel, and consult on content strategy and communications. My work spans Nykaa Cosmetics, NIFT, fashion research on virtual influencers, and luxury fashion management.
Experience
Work history, roles, and key accomplishments
Assistant Professor
UID, Karnavati University
Jul 2025 - Present (1 year 2 months)
Mentored students in fashion design and marketing subjects, developed curricula, and led department social media and branding initiatives.
Founder & Creative Head
Label Rutu Patel
Jan 2020 - Present (6 years 8 months)
Founded and led a sustainable online apparel start-up focused on upcycling textile waste into contemporary, exclusive clothing.
Visiting Lecturer
NIFD Global
Feb 2024 - Jun 2025 (1 year 4 months)
Taught digital design, fashion forecasting, and illustration, and provided constructive feedback and mentoring to students.
Visiting Lecturer
NIFT, Jodhpur
Mar 2024 - Mar 2025 (1 year)
Mentored students in design and management subjects, including sustainable design and portfolio development.
Guest Lecturer
Pacific Academy of Higher Education and Research University
Oct 2023 - Nov 2024 (1 year 1 month)
Mentored students in geometry and design, fashion illustrations, and art history, and contributed to curriculum development.
Marketing & Communication Intern
Nykaa Cosmetics
Jul 2024 - Sep 2024 (2 months)
Created catalogue and A+ content for in-house brands, developed content strategy for website and social media, and worked on campaigns and ads.
Lecturer, Fashion Foundation Subjects
VCD College of Designing
May 2022 - Jan 2024 (1 year 8 months)
Developed modules on personal styling and led sessions in fashion illustration, fashion studies, and visual representation.
Graduation Project
Siyaahi by Poonam and Rohit
Dec 2018 - Mar 2019 (3 months)
Designed a fungi-inspired Pret collection and handled ideation, embroidery sampling, and production for the label's RTW and bridal ranges.
Summer Internship
Button Masala
Jun 2018 - Aug 2018 (2 months)
Learned the signature 'Button Masala' technique, explored variations, and created a collection.
Freelance Marketing & Communications Consultant
Independent
Developed and executed social media content strategies for clients, planned content calendars, and coordinated photoshoots and visual assets.
Education
Degrees, certifications, and relevant coursework
IFA Paris
Master of Business Administration, Fashion Management
2023 - 2025
Pursued an MBA in Fashion Management with a Luxury Major, focusing on luxury brand management and strategic marketing.
National Institute of Fashion Technology (NIFT)
Bachelor of Fashion Design, Fashion Design
2016 - 2020
Earned a Bachelor of Fashion Design, gaining comprehensive knowledge in fashion design and related disciplines.
Central Academy Sr. Sec. School
Higher Secondary Certificate, Science
Grade: 90.1%
Completed Grade XII (CBSE) with a focus on Physics, Chemistry, and Mathematics, achieving 90.1%.
Central Academy Sr. Sec. School
Secondary School Certificate, General Studies
Grade: 9.8 CGPA
Completed Grade X (CBSE) with a CGPA of 9.8.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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