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Rustam User

@rustamuser

Message

I build high-impact brand systems and marketing campaigns that turn business goals into results.

Uzbekistan

Message

I've built marketing campaigns, brand systems, and digital assets for international brands across healthcare, fintech, consumer products, gaming, telecommunications, and advertising. My work has increased Instagram engagement by 262%, Telegram reach by 724%, and YouTube views by 6,800%.

At Sandoz, I translated global brand guidelines into reusable healthcare marketing materials across markets; at an Omnicom Group agency, I coordinated Huawei campaigns across Central Asia and improved reporting efficiency by 40%. I use ChatGPT, Adobe Firefly, and Midjourney to accelerate exploration and production while keeping strategy and design judgment central.

Experience

Work history, roles, and key accomplishments

Current

Brand & Campaign Designer (Contract)

Current

Self-employed

Nov 2020 - Present (5 years 10 months)

Designed concept-driven visual communication for international brands including Parimatch, Sandoz, Kapitalbank, and UZCARD, creating scalable brand systems, campaign assets, key visuals, and marketing materials across digital channels.

• Developed concept-driven campaign assets, key visuals, and social media content for international brands.
• Designed broadcast graphics, promotional assets, lan

Current

Senior Graphic Designer

Current

Self-employed

Nov 2020 - Present (5 years 10 months)

Provided end-to-end design services for businesses across multiple industries, helping clients transform ideas into cohesive brand identities, marketing campaigns, and communication materials for digital and print.

• Led projects from concept to final delivery, developing creative directions, presenting and defending design decisions, preparing production-ready files, and supporting implementati

Senior Brand & Campaign Designer

Contract

Nov 2025 - Jan 2026 (2 months)

International iGaming company headquartered in Cyprus, developing digital entertainment products and marketing campaigns for global audiences.

Joined the company to support the launch and creative development of a new broadcast studio. The contract concluded following a strategic decision to discontinue studio operations in Uzbekistan.

• Designed broadcast graphics, promotional campaigns, and

Senior Graphic Designer

Sandoz

Nov 2023 - Dec 2025 (2 years 1 month)

Global pharmaceutical company specializing in generic medicines and biosimilars, serving healthcare professionals and patients worldwide.

Supported international marketing teams across multiple markets, translating global brand guidelines into consistent marketing communications for healthcare brands.

• Designed integrated marketing materials including presentations, sales collateral, educatio

Project Manager

Marketing Communications Agency (Part of Omnicom Group)

Sep 2019 - Nov 2020 (1 year 2 months)

Part of Omnicom Group, one of the world's largest marketing and communications networks, delivering integrated advertising and marketing solutions for international and regional brands.

Managed nationwide advertising campaigns and coordinated cross-functional marketing initiatives across Central Asia, working with clients, vendors, production teams, and media partners to ensure successful campai

Middle Graphic Designer

ALPHA OMEGA INTERNATIONAL MARKETING GROUP INC.

Jan 2009 - Feb 2016 (7 years 1 month)

Healthcare-focused marketing agency delivering communication, educational, and promotional materials for international pharmaceutical companies and healthcare professionals.

Contributed to integrated marketing communications for leading global pharmaceutical brands, developing print and digital materials that met strict brand and production standards.

• Produced marketing communications for 12