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Rowan El Shimi

@rowanelshimi

Journalist and communications specialist at Jusoor, commissioning visual stories and leading the Arabic website launch.

Egypt
Message

At Jusoor, I write website and social media content, press releases, newsletters, and internal documents. I’m also leading the Arabic website translation and launch, while commissioning photography, video, and graphic design.

As a freelance journalist, photographer, and videographer, I publish stories on social development, arts and culture, travel, and society. My work has appeared in Mada Masr, Ahram Online, The National UAE, Kinfolk, and Brownbook.

At Mada Masr Media, I founded the audio-visual unit, designed and managed video production, and produced video stories. Earlier, at The Danish Egyptian Dialogue Initiative, I developed and implemented its communications strategy and produced content about its activities.

Experience

Work history, roles, and key accomplishments

Jusoor logoJU
Current

Content Lead

Jusoor

Jan 2026 - Present (9 months)

* Writing content for website, social media, press releases, newsletters & internal documents
* Commissioning & overseeing photography & video production from shorts to documentary work in Lebanon, Syria, Europe & North America
* Commissioning & overseeing graphic design
* Managing visual content library and archive
* Leading website Arabic translation & launch

Jusoor logoJU
Current

Content Writer

Jusoor

Sep 2023 - Present (3 years 1 month)

Worked as Content Writer at Jusoor.

FR
Current

Writer & Photographer & Videographer

Freelance

Aug 2008 - Present (18 years 2 months)

* Publishing articles, photos, audio and video stories relating to social development, arts & culture, travel and society. Published in Mada Masr, Khatt30, Kinfolk, Brownbook, The National UAE, Ahram Online, Ahram Weekly, Egypt Today Magazine, Cairobserver, Taz.de
* Writing organisational text, documentation texts and press releases for artistic organisations and events such as Goethe Institute, D

The Danish Egyptian Dialogue Initiative logoTI

Communications Officer

The Danish Egyptian Dialogue Initiative

Jan 2022 - Dec 2023 (1 year 11 months)

- Developing and implementing DEDI's communication strategy
- Managing communications of DEDI (including managing freelancers, coordination communication components with project managers, managing interns, press relations, social media management, website management)
- Producing text, images and videos about DEDI's activities for DEDI's website and social media

Mada Masr Media logoMM

Multimedia Section Head and Audio-visual producer

Mada Masr Media

Aug 2017 - Dec 2018 (1 year 4 months)

- Founder of Mada Masr's audio-visual unit
- Designing and Managing Mada Masr's video production
- Editing video stories from Mada staff & freelancers
- Producing own video stories

Mada Masr Media logoMM

Culture Reporter

Mada Masr Media

Jan 2015 - Aug 2017 (2 years 7 months)

Published features, news, reviews, photo and video stories on art and culture in Egypt: https://www.madamasr.com/en/contributor/rowan-el-shimi/

Al-Ahram Establishment logoAE

Culture Reporter

Al-Ahram Establishment

Apr 2011 - Dec 2014 (3 years 8 months)

Started as a freelancer with the Arts & Culture Section at Ahram Online and then a staff member.
- Reporting on Arts & Culture Events.
- Writing in-depth features relating to culture.
- Making short video pieces on Egypt's culture scene.

MA

Writer and Editor

Medrar for Contemporary Art

Feb 2013 - Jul 2014 (1 year 5 months)

Medrar is a space for young artists to host conversations on the state of contemporary art, initiate and carry out collaborative projects and engage in a process of collective learning. My role is to write in English and Arabic press releases, website content and grant applications for the organisation.

taz, die Tageszeitung logoTT

Culture Journalism Internship

taz, die Tageszeitung

Oct 2013 - Oct 2013 (0 months)

Part of Goethe Institute’s ‘Culture Journalism in the Arab World' programme, I spent one month in an internship with German leftist newspaper Taz where I published several articles on Berlin's culture scene.

DC

Cilantro Central Managing Editor

Delicious Inc. Cilantro

Apr 2011 - Oct 2013 (2 years 6 months)

* Managing the editorial content of Cilantro Cafe's magazine discussing social development work, political awareness, whats happening in the city as well as other various topics each issue.
* Responsible in putting together the content of Cilantro's Gig Guide with a calendar of recommended Cairo events each month.
* Initiating and maintaining Cilantro Central's Social Media (Facebook and Twit

MB

Co-Curator 'Cairo, Open City: Testimonies from an ongoing revolution'

Museum für Photographie Braunschweig

Feb 2012 - Oct 2012 (8 months)

Along with several other curators from Cairo, led by curators from Germany, we put together the constantly changing photography exhibition 'Cairo, Open City: Testimonies from an ongoing revolution' which explored photojournalism, citizen produced photographs, and visual artworks on Egypt's ongoing revolution. My section focused on citizen produced photographs. The exhibition has been hosted in Br

FR

Fixer & Photographer

Freelance

Feb 2011 - Apr 2012 (1 year 2 months)

- Previous experience with: AlJazeera English, The Times of London, The National, Wall Street Journal, HUMO Magazine, Paris Match
- Assisting Coverage of political, cultural, socioeconomic issues
- Translation from Arabic to English & viceversa
- Photography if needed

Tour Egypt logoTE

Communications Department Manager & Writer

Tour Egypt

Aug 2010 - Dec 2010 (4 months)

• Researching and writing articles relating to Egypt regarding travel, culture, arts and history
• Managing a team of two writers, a social media developer and translator
• Planning and executing all content and e-commerce related material for www.touregypt.net
• Promoted from being a full-time writer to Communications Department Manager

Berlitz logoBE

English Instructor

Mar 2010 - Jun 2010 (3 months)

• Planned & ran lessons for students learning English in the center
• Received training on English Language Instruction for adults

Education

Degrees, certifications, and relevant coursework

CS

Cairo Film School

Documentary Filmmaking with Nadine Salib

Feb 2017

GE

Goethe-Institut e.V.

Culture Journalism in the Arab World Fellowship

Oct 2013

CC

Contemporary Image Collective

Photojournalism & Photo-Documentary Course

Dec 2011

MU

Modern Sciences and Arts University

Bachelor, Mass Communication and Journalism

2005 - 2009

Tech stack

Software and tools used professionally

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