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roudaina el chabab

@roudainaelchabab

Marketing & Social Media Manager at Banat Nareng, building its launch strategy and Arabic-English content across social channels.

Lebanon

Message

At Banat Nareng, I built the five-phase launch content strategy and now manage marketing and social media from pre-launch to live. I create Arabic- and English-language content across Instagram, TikTok, and Snapchat, and use weekly performance data to guide creative testing.

Through ongoing freelance work, I’ve filmed and edited 100+ short-form videos and managed Sarvam Yoga’s social media, contributing to ~30% follower growth and ~25% engagement growth. I also bring a visual storytelling foundation from fashion styling and art direction, and my work at ABC Department Stores included seasonal campaigns and in-store visuals.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Social Media Manager

Current

Banat Nareng

Jan 2026 - Present (9 months)

Led marketing and social media from pre-launch to live for a women's health e-commerce platform, creating content end to end across Instagram, TikTok, and Snapchat. Built the launch content strategy, campaign plan, and 2026 marketing calendar, and sourced partnerships with health experts and influencers.

Social Media Strategy Content Creation Instagram TikTok Snapchat Canva Illustrator Photoshop Influencer Marketing Partnership Management Paid Media KPI Tracking Arabic English

Current

Content Creator & Social Media Consultant

Current

Freelance

Dec 2020 - Present (5 years 10 months)

Filmed and edited 100+ Reels and short-form videos for clients, handling hooks, pacing, captions, music, and publishing. Managed social media from strategy to posting for clients like Sarvam Yoga, driving ~30% follower growth and ~25% engagement growth.

Reels Shortform Video Editing Premiere Pro Capcut Social Media Strategy Content Creation Copywriting Brand Identity Event Planning Partnerships

Visual Communicator Specialist

ABC Department Stores

Mar 2023 - Apr 2025 (2 years 1 month)

Handled visual communication across 4 branches (~30 stores each), translating brand identity into window displays, in-store storytelling, and seasonal visuals. Worked with marketing on seasonal campaigns and analyzed customer behavior and sales data to inform visual decisions.

Visual Merchandising Brand Identity Campaign Alignment Data Analysis Customer Behavior Analysis

Fashion Stylist & Assistant Art Director

Freelance

Jan 2021 - Dec 2023 (2 years 11 months)

Styled and assisted art direction on editorial shoots and brand campaigns. Built mood boards and visual concepts, organized pre-production, and coordinated with creative teams to translate brand vision into audience-facing visuals.

Fashion Styling Art Direction Mood Boards Visual Concepts Pre Production Trend Research