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Nicole MassaadNM
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Nicole Massaad

@nicolemassaad

Content creator at ElasticLabs who planned brand-specific social content and prepared scripts for videos, reels, and voiceovers.

Lebanon
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At ElasticLabs, I created visual moodboards tailored to each brand’s aesthetic and campaign objectives, then planned and scheduled social content. I also prepared scripts for videos, reels, and voiceovers.

I communicated directly with clients to align on deliverables, timelines, and creative vision. My work included video editing and mobile photography using Canva, CapCut, and Lightroom.

At Omega group, I developed and implemented marketing plans and campaigns aligned with business goals. I created content and social strategies for Instagram, TikTok, and Facebook, and analyzed engagement metrics to optimize performance.

As a freelance content creator and marketing collaborator, I worked with designers, photographers, and videographers on visual content, including aesthetic shoots and fashion projects. I also collaborated with brands, restaurants, hotels, and resorts.

Experience

Work history, roles, and key accomplishments

Education

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Lebanese University logoLU

Lebanese University

Bachelor, Industrial Psychology

2017 - 2020

Bachelor in Industrial Psychology with a focus on Consumer Behavior and Marketing, completed from 2017 to 2020.

Tech stack

Software and tools used professionally

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