Roseanne Dela Cruz-Makalalad

Develop and execute media relations and PR strategies, securing coverage across print, television, radio, digital, and social platforms. Manage journalist and influencer relationships, handle crisis communications, and coordinate internal teams to ensure consistent messaging.

Serve as part-time faculty in the College of Arts and Sciences, supporting course instruction and academic activities.

Lead development, implementation, and measurement of external and internal media-based communication plans. Manage day-to-day media relations, handle media crisis planning, and coordinate press release dispatch across traditional and digital channels including social media influencers.

Host Reporma and coordinate with production to deliver on-air segments. Support consistent presentation aligned with show and brand requirements.

Act as regular Media Relations Officer for events attended by the Secretary, coordinating required details in briefers and PR materials. Moderate and host press conferences and events, draft completed staff work and official correspondence, and coordinate with other government offices on transportation programs and projects.

Created a communications plan for the MRT-3 communications team and managed media affairs. Handled external coordination with the press to support MRT-3 communications needs.

Anchored Global News Network programs, delivering newsbreak segments in both Tagalog and English. Prepared and presented televised news broadcasts, supporting editorial and production coordination for scheduled coverage.

Earned a Bachelor of Arts in Mass Communication with a major in Communication from St. Paul University Manila.

Completed high school education at Republic Institute.

Completed elementary education at Republic Institute.