Rohaan Ashfaque

I’m an innovative product designer with a keen eye for user experience—turning complex needs into intuitive, visually compelling flows. I enjoy building interfaces that feel effortless and purposeful, whether it’s early wireframes or high-fidelity prototypes.

In my recent role, I led a team of 10 designers to revamp and enhance eCommerce experiences, increasing client transactions by 45% through user-centered redesigns and rigorous user testing. I also developed a comprehensive design system for eCommerce platforms, improving usability and cutting design time by 50%—so teams move faster without losing quality.

Beyond execution, I’m methodical about how decisions get made: I apply design thinking, usability testing, and interaction design to validate outcomes with users. I also collaborate closely with cross-functional teams using clear, agile communication to keep implementation smooth and aligned with business goals.

My projects reflect that same commitment to accessibility and inclusive design. From the interactive AayKisan kitchen garden app to the colorblind assistance app “Nazar,” I’ve focused on real user needs, adaptive visuals, and accessible experiences. I’m also grounded in strong UX fundamentals, with an MSc UX Design from Kingston University and an IDF Certified UX Designer credential.