Robert McCauley

At Jack Morton Worldwide, I lead South Central event strategy for General Motors, managing an annual calendar of 45+ activations aligned to national objectives and business goals.

I oversee end-to-end event delivery—from venue selection, logistics, production, and on-site management to vendor relationships and a $400K+ regional program budget. I also support GM leadership with complex regional partnerships, executive hospitality, conferences, and sporting-event programs.

Previously, I delivered field marketing strategy and full-cycle activations for Topo Chico and Coca-Cola North America, including collegiate programs during College Game Days. At Texas Motor Speedway, my event analysis and recommendations contributed to a 21.2% increase in ticket sales across the annual race calendar.

My background also includes activation work for Nike, Smirnoff, Gatorade, and Don Julio Tequila, along with operations, sales support, product strategy, and retail marketing leadership at Nordstrom and Nike.