Open to opportunities

Robert Heath

@robertheath

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Principal UI/UX & Creative Designer shipping products, design systems, and brand experiences.

Zimbabwe

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What I'm looking for

I’m looking for a team where I can lead end-to-end product UX and design systems while staying hands-on with front-end and AI-accelerated workflows—shipping measurable improvements in conversion, engagement, and consistency.

I’m a Principal UI/UX & Creative Designer with experience shipping web and app UI/UX, plus brand creative across fintech, SaaS, and consumer platforms. I build and scale design systems, lead product features end to end, and ship front-end code alongside design.

I combine strategic direction with hands-on execution in Figma, code, and AI-accelerated workflows. Recently, I’ve used Claude Code to prototype and drive production-level development, while also developing marketing and brand creative for clients going to market.

I’ve led major product and design initiatives—from directing point-of-sale ordering flows and building a sales/solutions portal, to creating a company’s inaugural design department and launching proprietary games. I also bring strong UI/UX and performance fundamentals from redesigns like aweber.com (including A/B-tested landing pages and conversion improvements), plus design and front-end delivery across web portfolios and lead-generation programs.

Experience

Work history, roles, and key accomplishments

Current

Freelance Design Engineer

Current

Rob Heath

Mar 2026 - Present (4 months)

Freelance design engineer and product strategist using Claude Code for prototyping and production-level development. Develops marketing and brand creative for clients going to market.

Claude Code Prototyping Production Level Development Marketing Creative Brand Creative

Principal Product Designer

Shift

Sep 2025 - Mar 2026 (6 months)

Directed product design across point-of-sale ordering flows for high-volume, real-time merchant transactions. Led a sprint to ship combo and modifier functionality and developed a sales and solutions portal to match hardware and integrations to restaurant requirements.

Product & Design UX Point of Sale Real Time Transactions Design Sprints Combo Modifier Functionality Sales Portal Design

Design Manager

IDIN

Sep 2024 - Sep 2025 (1 year)

Created and scaled an inaugural design department, building a multidisciplinary team to streamline workflows across multiple iGaming products. Produced end-to-end launches for proprietary games, implemented a scalable Figma-based design system, and led core product and branding/MVP design work.

Figma Design Systems IGaming Product Design Game Design User Engagement Branding Currency Exchange SaaS Design