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RITIKA KASHYAPRK
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RITIKA KASHYAP

@ritikakashyap1

I am a marketer with 6+ years’ experience, 300M+ campaign views, 60+ brands managed, and expertise in AI-driven growth strategies.

India
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I am a Digital Marketing Strategist with 6+ years of experience across social media, brand management, paid media, content strategy, SEO, and marketing automation. My experience spans agency and nonprofit environments, where I have combined creative storytelling with data-driven execution to build brand visibility, engage audiences, and deliver measurable marketing outcomes.

Previously, as Social Media & Brand Marketing Manager at Shaurya Infosoft, I managed digital marketing across a portfolio of 60+ brands, led creative campaigns and team coordination, and contributed to campaigns generating over 300 million views. I also worked on scaling advertising operations and improving organic brand visibility through strategic content and campaign optimisation.

Currently, as Assistant Manager – Digital Marketing at The Hans Foundation, I oversee digital marketing and brand communication across social media, paid campaigns, SEO, website content, email marketing, and fundraising communications. I work on translating organisational objectives into effective campaigns, maintaining consistent brand messaging, analysing performance, and improving audience engagement.

One of my key interests is using AI and automation to make marketing more efficient and scalable. I build workflows that support content creation, SEO, campaign operations, and reporting, allowing more time for strategy, creative thinking, and performance improvement.

I am particularly interested in social media management, brand strategy, growth marketing, and marketing leadership opportunities where I can take ownership, solve business problems, and connect marketing activities to measurable outcomes. I enjoy researching audience behaviour, identifying content opportunities, simplifying complex information, and building systems that help teams work more effectively.

Outside execution, I am committed to continuous learning in marketing strategy, consumer behaviour, analytics, and AI-driven business solutions. My long-term goal is to grow into a strategic marketing leader who builds strong brands, develops high-performing teams, and drives sustainable business growth.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Jamia Millia Islamia logoJI

Jamia Millia Islamia

Bachelor of Business Administration, Business Administration

2021 - 2024

Pursued a Bachelor of Business Administration, gaining a foundation in business and management principles.

Google logoGO

Google

Google Ads Certification, Digital Marketing

Earned Google Ads Certification, demonstrating proficiency in Google Ads.

Google logoGO

Google

Fundamentals of Digital Marketing, Digital Marketing

Completed the Fundamentals of Digital Marketing certification from Google.

DI

Dotnet Institute

Professional Diploma in Digital Marketing, Digital Marketing

Earned a Professional Diploma in Digital Marketing from Dotnet Institute.

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