Rita Udeh

I’m a results-driven Digital PR, Communications, and Social Media professional with 5+ years of experience managing online reputation, executing digital campaigns, and building high-impact audience engagement across media and social platforms. I craft compelling narratives while handling real-time reputation and crisis challenges with a focus on brand credibility and safety.

As Strategic Head of Content & Media at Lifeway Medical Diagnostic Center (Feb 2024–Present), I lead digital communications and online reputation management across multiple platforms to strengthen trust, visibility, and audience confidence. I design and execute PR-style content and campaigns, monitor audience sentiment and feedback, respond promptly to reputation-related issues, and produce weekly analytics and insight reports to refine strategy and improve engagement.

Previously, I managed the online presence and digital reputation of Hot 95.5 FM, increasing engagement by 30% within three months through digital campaigns and community engagement. I’ve also supported digital PR through content creation at Heritage 88.7 FM and The Reach 104.9 FM, and strengthened my editorial foundation with SEO-optimized blog and digital platform content as a Virtual Content Writer—bringing adaptability, accuracy, and strong editorial judgment to every deadline-driven environment.