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Rickey Upadhyay

@rickeyupadhyay

GenAI Engineer at AdYogi who built Catalog AI, lifting enterprise clients’ ROAS by up to 70% through AI-powered catalog optimization.

India

Message

What I'm looking for

I'm targeting GenAI Engineer, Forward Deployed Engineer, and Senior Automation Engineer roles that combine deep AI/ML integration with client-facing delivery.

At AdYogi, I architected and owned Catalog AI, an LLM-powered platform that generates and optimizes ecommerce product titles and attributes. I used LangGraph and LangChain to orchestrate workflows, with RAG grounding outputs in historical sales and search data.

I also built the client-facing review dashboard and an evaluation harness for generated titles. Deployed for enterprise brands including Raymond, Campus, and Tata Neu, Catalog AI delivered up to 70% ROAS lift, 30% conversion growth, and 40% organic traffic growth.

Experience

Work history, roles, and key accomplishments

Senior Software Engineer - Forward Deployed Engineer

AdYogi

May 2024 - Feb 2026 (1 year 9 months)

Architected and owned end-to-end Catalog AI, a multi-stage LLM-powered catalog optimization platform, delivering up to 70% ROAS lift, 30% conversion increase, and 40% organic traffic growth for enterprise clients.

NodeJS Python LangGraph Lang Chain LCEL RAG MCP React Next.js AWS Amazon Bedrock Amazon EKS S3 Amazon ECR AWS CodePipeline CodeBuild A B Testing AI Governance

Senior Software Engineer

Controlshift

Nov 2022 - Nov 2023 (1 year)

Led end-to-end development of scalable full-stack applications, built and optimized 10+ production-grade applications, and mentored developers on system design and best practices.