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RICHIE_LION User

@richie_lionuser

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National Brand Manager driving growth through data-led marketing, channel strategy, and market penetration.

Cameroon

Message

What I'm looking for

I’m looking to lead brand and channel growth using data-led pricing, landed-cost thinking, and scalable partner strategies. I want a role where I can drive measurable market penetration, collaborate across teams, and use agile execution to deliver nationwide impact.

I’m a results-driven, highly analytical Brand & Channel Manager with 12 years of progressive expertise in market penetration and retail distribution. I currently drive growth across Transsion portfolios (itel and itel-Villaon) while building multi-brand commercial strength spanning Vodafone and Xtigi.

In my work, I translate market signals into execution: I manage national marketing strategies, oversee multi-channel initiatives, and coordinate cross-functional teams so campaigns align tightly with brand objectives. I’ve also delivered practical commercial impact through landed cost calculation, risk assessment, and regional price setting.

Across channel roles, I’ve expanded B2B networks, recruited channel partners, negotiated contracts and agreements, and built onboarding programs that train partners on products, sales processes, and marketing strategies. I continuously track partner performance to identify improvement areas and reduce regional distribution risk.

I bring strong leadership and agile discipline as a Scrum Master/Team Leader, using Scrum/Agil workflow to structure execution for field and regional teams. Whether managing sales force operations or running customer-facing promotional events, I focus on measurable growth, stakeholder alignment, and scalable operations.

Experience

Work history, roles, and key accomplishments

Current

National Brand Manager

Current

Villaon Cameroon

Jan 2025 - Present (1 year 6 months)

Developed national marketing strategies to increase brand recognition and market share. Coordinated nationwide marketing campaigns, managed key stakeholders and partners, and analyzed market and competitor trends.

Brand Management Marketing Strategy Stakeholder Management Partnership Management Market Analysis Brand Loyalty Scrum Master Agile Coordination

Current

Artist

Current

Self Employed

Self-employed artist supporting ongoing creative work. (No additional role details provided.)

Channel Manger

Itel-Villaon Cameroon

Jan 2024 - Jan 2025 (1 year)

Identified and recruited channel partners aligned with company sales objectives and implemented partner onboarding. Negotiated contracts and monitored partner performance to support improved channel results.

Contract Negotiation Partner Onboarding Sales Processes Marketing Strategies

Market Sales Supervisor

Itel Mobile Cameroon

Jan 2021 - Jan 2024 (3 years)

Supervised retail networks and channel accounts across sub-market zones, including partner training and distribution management. Tracked commercial sales performance metrics and identified distribution risks.

Retail Network Supervision Channel Account Management Sales Performance

Regional Manager

Itel Cameroon

Jan 2021 - Jan 2022 (1 year)

Controlled and scaled sales growth across the East region and subregions, including brand publicity and regional sales force operations. Managed budget tracking and territory distribution planning to support performance.

Sales Growth Management Regional Sales Operations Budgeting Territory Planning

Sales Manager

Electro Cameroon

Aug 2021 - Oct 2021 (2 months)

Developed and executed sales plans to drive revenue growth across diverse markets. Managed key accounts and channel partners, negotiated major client deals, analyzed sales and market trends, and trained sales teams.

Sales Planning Key Account Management Sales Data Analysis Market Trends Sales Training Channel Partner Management Deal Closing

Sales Supervisor

Xtigi Mobile Cameroon

Jan 2018 - Jan 2021 (3 years)

Managed regional sales commissions and established structured channel control workflows. Led field sales teams to achieve aggressive quarterly corporate targets.

Channel Control Workflow Field Sales Leadership Sales Team Management

Sales Representative

Vodafone Cameroon

Jan 2017 - Jan 2018 (1 year)

Supported channel and brand publicity activities for Vodafone in the region. Contributed to commercial presence through brand communications.

Mobile Money Agent

MTN Cameroon

Jan 2014 - Jan 2015 (1 year)

Created accounts and supported brand publicity as an MTN mobile money agent. Helped deliver mobile money services and associated customer-facing communication.

Mobile Money Services