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Renuka Rangra

@renukarangra

Digital marketing specialist at The Observatory Wiki, co-leading SEO and AEO content initiatives for AI-driven discovery.

United States

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At The Observatory Wiki, I co-led SEO and AEO initiatives for content designed to support search and AI-driven discovery. I developed optimization frameworks, contributor guidelines, and editorial workflows with writers, editors, and digital marketing teams.

At Catchafire, I work on SEO performance, website optimization, and paid advertising campaigns. I use analytics, keyword research, and link-building strategies to inform campaign improvements.

As Digital Marketing Team Leader at SEO Mastermind Infotech Chandigarh, I managed client-facing campaigns and coordinated digital marketing projects across SEO, paid media, social media, and website development. I also mentored junior marketing professionals and directed website projects on WordPress, Wix, and Shopify.

Earlier, I developed websites and web applications at Click Labs Pvt, Tech Mahindra, HimJan NGO, and as a freelancer. My work included responsive web development, backend systems, and SEO-friendly e-commerce sites.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Specialist

Current

The Observatory Wiki

Mar 2026 - Present (8 months)

Co-led AI Search Optimization and Answer Engine Optimization initiatives, developed scalable SEO and editorial operations frameworks, and guided content teams to align with search intent and AI search behaviors.

SEO AEO AI Search Optimization Content Strategy Editorial Operations Quality Assurance Cross Functional Collaboration Search Intent Analysis

Current

Senior Digital Marketing Specialist / Web Developer

Current

Catchafire

Jun 2022 - Present (4 years 5 months)

Utilized expertise in HTML5, CSS3, JavaScript, jQuery, and Google Analytics to ensure web content meets SEO standards, and implemented digital marketing campaigns focused on SEO optimization and paid advertising.

HTML5 CSS JavaScript jQuery Google Analytics Google Ads SEO PPC Keyword Research Link Building Social Media

Digital Marketing & Communications Volunteer

Good as Good Foundation

Jul 2026 - Oct 2026 (3 months)

Updated and maintained the foundation's WordPress website, designed and distributed email newsletters via Mailchimp, and assisted with digital communications to increase community awareness.

WordPress Mailchimp Email Marketing Content Management Digital Communication

Digital Marketing Team Leader

SEO Mastermind Infotech

Aug 2018 - Oct 2020 (2 years 2 months)

Managed client-facing digital marketing activities, led a cross-functional team overseeing website development, SEO, PPC, and social media, and analyzed performance data to drive improvements.

SEO Google Ads PPC Social Media Marketing Google Analytics Team Leadership Customer Relationship Management WordPress Shopify Wix Conversion Rate Optimization

Freelancer

Self Employed

Jun 2019 - Jun 2020 (1 year)

Designed and developed SEO-friendly websites using WordPress, implemented on-page and off-page SEO strategies, and conducted technical SEO audits for small businesses and e-commerce brands.

WordPress SEO On Page SEO Off Page SEO Technical SEO Link Building Ecommerce Responsive Design

Web Developer

Click Labs Pvt

May 2018 - Aug 2018 (3 months)

Worked on full-cycle web development projects for small business clients and large-scale e-commerce platforms, collaborating within agile teams and applying UI/UX best practices.

Web Development Frontend Development JavaScript Agile UI UX Responsive Design

Associate Backend Developer

Tech Mahindra

Jul 2017 - Apr 2018 (9 months)

Maintained and optimized backend systems, supported high-volume user environments, and collaborated with frontend teams to resolve issues.

Backend Development CRM Troubleshooting Collaboration

Web Developer

HimJan NGO

Jan 2017 - Jul 2017 (6 months)

Designed and developed a multi-role web application for organizational management, using Java-based backend and HTML, CSS, JavaScript, and Bootstrap for the front end.

Java JSP JDBC HTML CSS JavaScript Bootstrap N tier architecture

J2EE Intern

CBitss

Jan 2017 - Jun 2017 (5 months)

Participated in the development of a nonprofit web platform during a 6-month J2EE internship, focusing on full-stack development including UI design, form validation, and backend integration.

J2EE HTML5 CSS JavaScript jQuery Bootstrap Fullstack Development