Open to opportunities

Renata Zanotto

@renatazanotto

Message

I turn panel data, consumer research, and cultural trends into decision-ready business insights.

Portugal

Message

What I'm looking for

I'm looking to turn quantitative data, consumer research, and cultural trends into clear, strategic insights that help stakeholders make better decisions.

I'm currently a freelance Qualitative Analyst at VOX – We Study People, conducting desk research and analysing consumer behaviour, culture, social platforms, and emerging narratives for client strategy.

As a Panel Analyst at Kantar, I extract and interpret multi-source FMCG panel data to identify trends, performance opportunities, gains and losses, and cross-shopping behaviour.

I turn complex datasets into clear presentations, spreadsheets, and actionable insights, using Panel Voice when deeper qualitative context is needed.

My earlier client-facing work at The Media Group and Bloomberg strengthened my ability to manage projects, support major accounts including Walmart, train clients on data and market research, and collaborate across teams.

Experience

Work history, roles, and key accomplishments

Current

Qualitative Analyst

Current

VOX – We Study People

Jan 2025 - Present (1 year 8 months)

Conducts desk research and qualitative analysis for a research institute specializing in consumer behavior and culture. Monitors social platforms and cultural conversations to identify emerging narratives and audience shifts.

Desk Research Qualitative Research Social Media Monitoring Trend Analysis