
Reem Alashhab
@reemalashhab
I turn business and operational data into actionable insights, dashboards, and automated reporting.
What I'm looking for
At SDC, I build Power BI dashboards and KPI reports that give business teams real-time performance visibility. I converted static client reports into dynamic dashboards, reducing delivery time from 14 days to 2 days.
I work across SQL, Python, ETL processes, and data modeling to clean, integrate, and analyze large datasets. My work has achieved 98% data accuracy while improving reporting, governance, and operational workflows.
Previously at AIDM and Quantum, I analyzed operational, logistics, customer, and survey data; created visualizations; and communicated actionable findings to technical and non-technical stakeholders. I also performed data validation, integrity checks, and software QA testing.
I bring experience in Power BI, Tableau, Excel, statistical analysis, and reporting automation, supported by projects in movie data, A/B testing, lending trends, and customer analytics.
Experience
Work history, roles, and key accomplishments
Data Analyst
SDC
Jun 2022 - Present (4 years 3 months)
Designed and developed interactive Power BI dashboards and KPI reports for multiple business functions, enabling real-time performance monitoring and data-driven decisions. Automated client reporting by converting static reports into dynamic Power BI dashboards, reducing delivery time from 14 days to 2 days.
Data Analyst & Quality Assurance Officer
AIDM
Mar 2021 - Nov 2021 (8 months)
Collected, cleaned, validated, and prepared structured and unstructured data for reliable analysis and reporting. Performed data annotation, quality validation, data integrity checks, and software QA testing including functional, regression, and validation testing.
Data Analyst (Part-Time)
Quantum
Jul 2020 - Aug 2020 (1 month)
Analyzed logistics and operational data to identify trends, monitor performance, and provide actionable business insights. Designed customer surveys, analyzed quantitative and qualitative feedback, and reported customer satisfaction and improvement opportunities.
IT Specialist
Akarone
May 2017 - Feb 2019 (1 year 9 months)
Managed the company website using WordPress and provided technical support for hardware and software issues. Managed client databases, email/newsletter systems, security practices, and online campaigns supporting sales and marketing.
Education
Degrees, certifications, and relevant coursework
Coursera
Data Modeling in Power BI, Data Modeling
Completed the Data Modeling in Power BI program in 2026.
Udacity
Data Analysis & Visualization in Power BI, Data Analysis & Visualization
Completed the Data Analysis & Visualization in Power BI program in 2025.
Udacity
Certified Data Analyst, Data Analysis
Completed the Certified Data Analyst program in 2019.
University of Dar Al-Hekma
Bachelor of Arts, Management Information Systems
Earned a Bachelor of Arts in Management Information Systems from the University of Dar Al-Hekma in 2016.
Availability
Location
Authorized to work in
Portfolio
github.com/ReemAlashhabSalary expectations
Social media
Skills
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