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rashi shah

@rashishah1

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Product designer moving into product management; redesigned Purple Pitara’s Shopify site, lifting conversions by 200%.

India

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What I'm looking for

I’m moving into Product Management to sit closer to the decisions behind a product, not just its design.

At Noor Inc., I owned end-to-end product design for Juric, a multi-user legal platform. I mapped user needs and journeys across seven user roles, delivered mobile and dashboard interfaces, and iterated the design system using usability insights and end-user validation.

Through my independent design practice, I redesigned Purple Pitara’s Shopify website with data-driven navigation optimization that increased conversion rates by 200%. I also delivered visual design projects from concept to launch.

I founded Unplanned and designed, launched, and hosted seven experiences, iterating formats based on participant feedback. I’m moving into Product Management to work closer to the decisions behind a product, bringing experience in research synthesis, feature scoping, and cross-functional product work.

Experience

Work history, roles, and key accomplishments

Current

Founder & Experience/Product Designer

Current

Unplanned

Apr 2025 - Present (1 year 6 months)

Founded and scaled an experiential events brand, independently designing, launching, and hosting 7 experiences end to end, owning concept through execution. Iterated formats in real time based on live participant feedback, applying a discovery-to-evaluation loop similar to product feature tuning.

Product Design Event Management User Feedback Iterative Design Agile

UI/UX Designer

Noor Inc.

Jun 2025 - Nov 2025 (5 months)

Owned end-to-end product design for Juric, a multi-user legal platform, identifying user needs and structuring user flows and journey maps across 7 distinct user roles. Delivered 300+ mobile screens and 50+ dashboard interfaces, leading design system iterations based on usability insights and end-user validation.

Figma Jira Notion Design Systems User Research Journey Mapping Agile Cross Functional Collaboration

UI Design Intern

Divami Design Labs

Apr 2025 - May 2025 (1 month)

Designed 20+ UI screens aligned to an enterprise design system and created feature-level wireframes and interactive prototypes.

UI Design Design Systems Wireframing Prototyping Figma

Independent Design Practice

Visual & UI Design

Nov 2022 - Mar 2025 (2 years 4 months)

Redesigned the Shopify website for Purple Pitara, applying data-driven navigation optimization that increased conversion rates by 200%. Delivered 15+ visual design projects spanning branding, marketing creatives, and digital assets, managing full client-facing scope from concept to launch.

Shopify Web Design Data driven design Branding Visual Design Client Management