rashid mgeni

I've supported business decision-making at Magnetronix by collecting, processing, and analyzing data from multiple sources, while building Power BI and Excel dashboards to improve the speed and accuracy of management reporting.

I work closely with sales, marketing, business development, and cross-functional teams to turn campaign performance, customer trends, and KPI data into clear reporting. I also support data quality, validation, regulatory compliance, audit queries, and documentation requests.

As a freelance Data Analyst, I deliver data cleaning, dashboard creation, KPI reporting, and structured analysis for independent clients. I gather requirements directly, translate business questions into visual reports, and manage concurrent projects within agreed timelines.

My projects use SQL, Excel, Python, Power BI, Pandas, and DAX to investigate e-commerce revenue, retail profitability, campaign performance, and customer churn. I enjoy finding practical insights, from improving marketing allocation to identifying retention opportunities and discount risks.