@ranabekhazi
Creative Director at Gray Mackenzie Retail Lebanon who led 30+ branding and packaging projects and shaped Spinneys’ retail identity.
LebanonAt Gray Mackenzie Retail Lebanon, I built and scaled a creative team and led branding and packaging projects for private labels and brands. I also developed Spinneys’ brand architecture and visual standards across retail touchpoints.
As an Independent Creative Consultant, I provide creative direction, branding, packaging design, and retail-focused consultancy to companies in Lebanon and the region. My work spans retail, F&B, and FMCG, including brand identity systems and 360° campaigns.
Work history, roles, and key accomplishments
Self Employed
Jul 2025 - Present (1 year 3 months)
Providing creative direction, branding, packaging design, and retail-focused consultancy to companies in Lebanon and the region. Advising on brand architecture, visual identity systems, and campaign development.
Self Employed
Jan 2002 - Present (24 years 9 months)
Delivered identity and branding projects for regional and international clients, including NGOs and startups.
Gray Mackenzie Retail Lebanon
Jan 2020 - Jul 2025 (5 years 6 months)
Built and scaled a multidisciplinary creative team of 10+ designers, art directors, and content creators. Led 30+ branding and packaging projects across private labels, increasing shelf visibility and sales.
Ant Ventures
Jun 2017 - Dec 2019 (2 years 6 months)
Designed and executed cohesive branding systems across multiple restaurant concepts. Collaborated with consultants on interior, packaging, and brand personality for new launches.
Rafic Gazzaoui & Co.
Jan 2014 - May 2017 (3 years 4 months)
Directed all branding, communication, and visual merchandising for in-store displays. Developed visual identity systems and POS for retail activations.
Medica ME
Jan 2010 - Dec 2013 (3 years 11 months)
Senior Designer role at Medica ME.
Morgan International
Jan 2009 - Dec 2010 (1 year 11 months)
Senior Designer role at Morgan International.
Blink BTL
Jan 2008 - Dec 2009 (1 year 11 months)
Senior Designer role at Blink BTL.
Graphiti
Jan 2004 - Dec 2007 (3 years 11 months)
Junior Designer role at Graphiti.
Euro RSCG Sharp Pencil
Jan 2002 - Dec 2003 (1 year 11 months)
Graphic Designer role at Euro RSCG Sharp Pencil.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Graphic Design
1999 - 2002
Bachelor of Arts in Graphic Design with emphasis on typography from Notre Dame University, Zouk Mosbeh, Lebanon.
Lebanese Baccalaureate II, Philosophy
1986 - 1999
Completed Lebanese Baccalaureate II in Philosophy at Zahret El Ihsan School, Beirut, Lebanon.
Software and tools used professionally
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