Rita Cherfane

At BBDO Beirut, I direct digital and experiential campaigns for regional B2B and B2C clients including PepsiCo, ADCB, London Dairy, IFFCO, and Johns Hopkins Aramco Healthcare. I partner with strategy, account, copywriting, and art teams to turn campaign strategy into well-crafted multi-channel work.

I've built my career across J. Walter Thompson, RizkGroup Advertising, Element C2, and Momentum, creating identities, packaging, websites, apps, social media, animations, and final art. My work on RDFL's Young Bride campaign earned a Silver Lion, Gold Effie, and Bronze Gerety Award, and I enjoy leading creative teams, directing shoots, and bringing strong visual ideas to life.