At Leo Burnett, Publicis Groupe, I adapted campaign and social media assets for Always across the USA, UK, Germany, France and Gulf markets. I also developed strategic concept boards and campaign presentations for the brand.
For Herbal Essences, I produced social content and edited campaign assets, including FMOT and in-store materials. I also designed and adapted campaigns for Pantene and other Procter & Gamble brands, and adapted Mercedes-Benz social content and exhibition materials.
I delivered work across social, digital, web, mobile, OOH, print and TV, maintaining global brand consistency. My work also included TVC and digital video editing, post-production support, and teaching graphic design and visual communication at Lebanese American University.
