At MONIIFY / Businext Media, I oversee a growing portfolio of premium digital series, including the flagship YouTube series Money Moves, social explainers, podcasts, and long-form formats. I drive new format development and work with commercial teams on ad-funded and partner-led projects, while integrating AI into workflows.
At Lifted Entertainment North, I oversaw development across non-scripted genres and developed a branded content piece worth over £1 million that won Bronze in the Media Week Awards. Earlier, at Channel 4, I worked on commissioning and on-screen diversity, including increasing disability representation in 20 of the channel’s biggest brands.

