Rafael Basso Santos

Summary:
Salesforce Data Cloud (CDP) and Salesforce Marketing Cloud (SFMC) Specialist. Recognized for skillfully aligning platform capabilities with business needs, resulting in optimized strategies.
Skills:
Full configuration of CDP and SFMC.
Integrations via CDP, APIs, and native connections.
Marketing automation within SFMC and CDP.
Creative development of impactful landing pages and emails.
Data-driven reporting and actionable insights.
Planning, development, and testing of customer journeys.
Sender IP reputation management and successful IP warming.
Proactive assessments of SFMC and CDP health.
Data modeling.
Customer preference management.
Effective hands-on training.
Technical support to define new data and solution architecture, and also project planning for CDP and SFMC Setup.
Industries:
Retail, healthcare, banking, insurance, telecommunication, metallurgy, port, technology, consulting, and auditing.
Education:
Graduated in Systems Analysis and Development - Fatec (Faculdade de Tecnologia de São Paulo).
Salesforce Certified Marketing Cloud Email Specialist