Radhika Lal

Led end-to-end redesign of a global enterprise SaaS platform (web + mobile) used across
distributed teams (10k+ users/site), improving usability, scalability, and cross-team adoption.
Designed and shipped 0→1 features (form builder, annotation tool, dashboards), enabling
scalable customization and data-driven decision-making.

• As a design mentor on ADPList, I have had the opportunity to engage in meaningful and impactful conversations with junior designers and students.
• Through general discussions, portfolio reviews, and project evaluations, I have been able to provide valuable guidance and support to help them grow in their design journey.
• Having completed over 45 sessions and mentored for more than 1300 minute

Superwomen is a legion of brilliant, bold, and badass women folks who are building, operating and investing in the web3 ecosystem.
We are over 10 month old Investment DAO in the making with an engaged community of 2500+ members (women in web3) across India, SEA and MENA. Our two focus verticals are Education and Investments. Over the past 10 months, I have actively participated in the Superwomen c

• Designed a developer-centric natural language user interface, emphasizing an enhanced
developer experience by applying design principles based on core concepts
• Successfully led a series of user conversations, campaigns, contests, enhancing user
community engagement and product adoption. Overall UX improvements on the chatbot
resulted in 15% increase in user retention rates, 8% increase in NPS

• Early member and creative lead for NftyDreams DAO, developed a comprehensive, community-driven solution for the NFT art ecosystem. Grew the community to
7000+ artists and contributors.
• Led various design projects including website, branding, collectibles, and social media. Played a pivotal role in orchestrating the event NamasteyNFT’ 22 that drew in more than 300 artists, 10k+ participants, an

• Enhanced Trell's commerce platform, resulting in a visually appealing, user-friendly interface.
• Increased sales from INR 100 crores in July 2021 to INR 300 crores in December 2021, demonstrating a 200% growth. (Fashion Commerce)
• Utilized data-driven insights to optimize designs, leading to a conversion rate increase from 5% in January 2022 to 10% in February 2022, a 100% improvement. (Trell

• As a UI/UX Designer at Titan Company Limited, my focus was on enhancing the user experience of the wearables (smart devices). I conducted in-depth research to understand the unique and diverse product iconography requirements.
• Based on my findings, I embarked on creating a fresh Iconographic Language specifically tailored for Titan's digital and wearable platforms.

Event Branding for Ladakh Craft Festival organised by the
Department of Industries & Commerce, Union Territory of Ladakh
at Dilli Haat from the 16th to 29th Feb'20.

UI/UX Design
Visual Communication Design
Graphic Branding & Identity Design
Fashion Photography
Art Direction & Styling