Open to opportunities

brc rachelle

@rachelle

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Editor and content leader shaping inclusive, research-backed stories across digital policy, media, and campaigns.

India

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What I'm looking for

I want to lead editorial or content strategy that blends rigorous research with inclusive, ethical storytelling—working with teams to build high-impact digital campaigns, mentor writers, and deliver measurable outcomes.

I’m a content and creative leadership professional with 10+ years of experience spanning editorial strategy, policy analysis, advocacy, and high-impact digital campaigns across technology, media, and digital policy. I bring a consistent focus on linguistic clarity, factual accuracy, and ethical storytelling—whether I’m moderating and approving daily social content or shaping inclusive narratives for major platforms.

Most recently, I supervised a shift team of 8 social media staff and ensured rapid, high-quality review of Kannada content (10–20 tweets daily) with tight turnaround times. Before that, I led thematic development and editorial mentoring for Dalit writers at Gaysi, helping publish work from 10+ writers while independently managing end-to-end editorial workflows in Google Docs.

I also combine research rigor with audience-first writing—conducting Pan-India secondary research on 200+ gender and sexuality identities for Tinder’s “Let’s Talk Gender” campaign, and supporting grassroots strategy through field intelligence compiled into Excel across 80 panchayats. With an academic foundation in Cognitive Science (including SPSS-based factor analysis and a simultaneous fMRI-EEG experiment), I design content and learning experiences that are both evidence-based and deeply engaging.

Experience

Work history, roles, and key accomplishments

Social Media Executive

Kreis

Feb 2025 - May 2025 (3 months)

Reviewed and approved 10–20 Kannada tweets daily, maintaining linguistic clarity, appropriate tone, and factual accuracy while ensuring approvals within 5 minutes of posting. Supervised a shift team of 8 and coordinated with scholarship messaging teams to align content with social welfare objectives and ethical practices.

Social Media Quality Assurance Team Supervision Shift Management Scholarship Communications

Guest Faculty

University of Hyderabad

Feb 2025 - May 2025 (3 months)

Delivered weekly 3 lectures on Gender Studies to an undergraduate class of 180 students using PowerPoint, close reading, videos, and guided discussions. Designed NEP-aligned lectures, assignments, and exams, and provided detailed feedback to improve student learning and engagement.

Gender Studies Instruction Lecture Design NEP Close Reading Pedagogy Curriculum Development Academic Writing

Content Writer

Freelance

Mar 2010 - Mar 2012 (2 years)

Wrote education-related blogs, product reviews, and technology articles for digital platforms as a freelance content writer.

Content Writing Education Blogging Digital Publishing Remote Content Creation

Consultant

Tinder

Apr 2024 - Present (2 years 1 month)

Conducted Pan-India secondary research into 200+ gender and sexuality identities for the 'Let's Talk Gender' campaign. Authored concise, app-friendly descriptions and contextualised identity markers within cultural and historical frameworks to support inclusive representation.

Inclusive Identity Taxonomy App Friendly Copywriting Ethical Inclusion Messaging

Education

Degrees, certifications, and relevant coursework

IIT Gandhinagar

Master's degree in Cognitive Science, Cognitive Science

2018 - 2020

Activities and societies: Selected coursework included Neuroscience, Evolutionary Neuropsychology, Psychology of Curiosity, Computation & Cognition, Phenomenology, Philosophy of Mind, Cognition & Psychoanalysis, and Performance Studies.

Completed a Master’s in Cognitive Science at IIT Gandhinagar, including coursework in neuroscience, computation & cognition, and philosophy of mind. Thesis studied comparative aesthetic emotions using Rasa Theory and art reception surveys; also designed and executed an fMRI-EEG experiment at INMAS, DRDO Delhi.

Mount Carmel College

Bachelor of Arts, Psychology, Economics, Sociology (French minor)

Activities and societies: Selected coursework included Industrial & Organisational Psychology, Developmental Economics, Sociology of Gender, Abnormal Psychology, and Medical Sociology.

Earned a Bachelor of Arts with majors in Psychology, Economics, and Sociology, with a French minor at Mount Carmel College. Coursework covered areas such as Industrial & Organizational Psychology and Sociology of Gender.