brc rachelle
@rachelle
Editor and content leader shaping inclusive, research-backed stories across digital policy, media, and campaigns.
What I'm looking for
I’m a content and creative leadership professional with 10+ years of experience spanning editorial strategy, policy analysis, advocacy, and high-impact digital campaigns across technology, media, and digital policy. I bring a consistent focus on linguistic clarity, factual accuracy, and ethical storytelling—whether I’m moderating and approving daily social content or shaping inclusive narratives for major platforms.
Most recently, I supervised a shift team of 8 social media staff and ensured rapid, high-quality review of Kannada content (10–20 tweets daily) with tight turnaround times. Before that, I led thematic development and editorial mentoring for Dalit writers at Gaysi, helping publish work from 10+ writers while independently managing end-to-end editorial workflows in Google Docs.
I also combine research rigor with audience-first writing—conducting Pan-India secondary research on 200+ gender and sexuality identities for Tinder’s “Let’s Talk Gender” campaign, and supporting grassroots strategy through field intelligence compiled into Excel across 80 panchayats. With an academic foundation in Cognitive Science (including SPSS-based factor analysis and a simultaneous fMRI-EEG experiment), I design content and learning experiences that are both evidence-based and deeply engaging.
Experience
Work history, roles, and key accomplishments
Social Media Executive
Kreis
Feb 2025 - May 2025 (3 months)
Reviewed and approved 10–20 Kannada tweets daily, maintaining linguistic clarity, appropriate tone, and factual accuracy while ensuring approvals within 5 minutes of posting. Supervised a shift team of 8 and coordinated with scholarship messaging teams to align content with social welfare objectives and ethical practices.
Guest Faculty
University of Hyderabad
Feb 2025 - May 2025 (3 months)
Delivered weekly 3 lectures on Gender Studies to an undergraduate class of 180 students using PowerPoint, close reading, videos, and guided discussions. Designed NEP-aligned lectures, assignments, and exams, and provided detailed feedback to improve student learning and engagement.
Content Writer
Freelance
Mar 2010 - Mar 2012 (2 years)
Wrote education-related blogs, product reviews, and technology articles for digital platforms as a freelance content writer.
Consultant
Tinder
Apr 2024 - Present (2 years 1 month)
Conducted Pan-India secondary research into 200+ gender and sexuality identities for the 'Let's Talk Gender' campaign. Authored concise, app-friendly descriptions and contextualised identity markers within cultural and historical frameworks to support inclusive representation.
Education
Degrees, certifications, and relevant coursework
IIT Gandhinagar
Master's degree in Cognitive Science, Cognitive Science
2018 - 2020
Activities and societies: Selected coursework included Neuroscience, Evolutionary Neuropsychology, Psychology of Curiosity, Computation & Cognition, Phenomenology, Philosophy of Mind, Cognition & Psychoanalysis, and Performance Studies.
Completed a Master’s in Cognitive Science at IIT Gandhinagar, including coursework in neuroscience, computation & cognition, and philosophy of mind. Thesis studied comparative aesthetic emotions using Rasa Theory and art reception surveys; also designed and executed an fMRI-EEG experiment at INMAS, DRDO Delhi.
Mount Carmel College
Bachelor of Arts, Psychology, Economics, Sociology (French minor)
Activities and societies: Selected coursework included Industrial & Organisational Psychology, Developmental Economics, Sociology of Gender, Abnormal Psychology, and Medical Sociology.
Earned a Bachelor of Arts with majors in Psychology, Economics, and Sociology, with a French minor at Mount Carmel College. Coursework covered areas such as Industrial & Organizational Psychology and Sociology of Gender.
Annamalai University
Bachelor of Arts, English Literature
Completed a Bachelor of Arts in English Literature through distance education at Annamalai University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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