At Zeno Group, I advise biotech clients on digital, crisis, and executive communications, helping leadership carry campaigns from concept to execution while safeguarding corporate reputation.
I shape social engagement strategy and create playbooks for crisis and misinformation response, executive briefings, and short-form science video. My data-driven social listening reports have surfaced audience trends and content opportunities that shaped campaign strategy and engagement gains.
At Pfizer, I led integrated content strategies and developed narratives about R&D, ESG, and global health initiatives for audiences including patients, HCPs, investors, and policymakers. I also partnered with senior leaders on briefing materials and external positioning.
Earlier, I reported for outlets including The New York Times, TIME, and The Guardian, and worked on digital programming at CNN, including the launch and optimization of the CNN News App. I bring journalism, multimedia storytelling, and strategic communications together to help organizations earn trust and move people to act.
