Priyanka Rana
@priyankarana
Senior Data Analyst leveraging SQL and BI to drive retention, churn prediction, and executive dashboards.
IndiaWhat I'm looking for
I’m a Senior Data Analyst with 5+ years of experience across fintech, product analytics, pharma analytics, and enterprise domains. I turn complex data into decision-ready outputs—executive dashboards, KPI frameworks, and decision-support systems—built to improve how teams act on insights.
At BharatPe, I designed and owned the Network Pincode Dashboard (Looker), improving accuracy by ~10–15% and reducing manual effort by ~90–95%. I’ve led churn prediction and early-warning frameworks that increased funnel conversion by +10.82% and improved detection by ~10–15%, and strengthened fraud detection to improve accuracy by ~30% while supporting equitable incentive distribution.
I also automate and optimize analytics operations—building attribution and payout frameworks that reduced monitoring effort by ~25% and delivered ~70% less manual effort org-wide. I’ve led analyst interns across dashboard development and SQL problem-solving, while mentoring teams through dashboarding training.
Experience
Work history, roles, and key accomplishments
Designed and owned BharatPe’s Network Pincode dashboard in Looker, defining north-star and input metrics (including churn and MTD/LMTD) and improving reporting accuracy by 10–15% while cutting manual effort by 90–95%. Led FSE intelligence, fraud attribution-rule enhancements, churn prediction/revisit pilot, and incentive analytics—improving funnel conversion by 10.82% and reducing monitoring and m
Data Analytics Associate
Axtria India Private Limited
Apr 2022 - Nov 2024 (2 years 7 months)
Owned analytics delivery for GSK incentive compensation programmes across Korea, Malaysia, and Egypt, redesigning workflows to reduce processing time by 50% and delivering Power BI dashboards and insight decks for regional financial decisions. Built Power BI KPI dashboards and resolved reporting bottlenecks, reducing turnaround time by 25%, and managed end-to-end incentive calculation, forecasting
Delivered 100% SLA-compliant reporting cycles and produced audit-ready financial reports and performance decks using Oracle PeopleSoft across enterprise HCM and FSCM modules. Streamlined cross-functional reporting to improve data accessibility and consistency for enterprise clients.
Education
Degrees, certifications, and relevant coursework
Jaypee Institute of Information Technology
Bachelor of Technology (B.Tech), Computer Science Engineering
2016 - 2020
Grade: GPA: 8.3
B.Tech in Computer Science Engineering at Jaypee Institute of Information Technology (2016–2020), graduating with a GPA of 8.3.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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