Priyanka Narasimhalu

Defined and executed the visual strategy for integrated marketing campaigns across digital, social, performance, and offline channels, aligning design outcomes with business goals. Led high-performing design teams that drove a 30%-50% increase in engagement and contributed to incremental revenue through campaign visuals.

Managed projects from initial conception to completion while guiding and motivating individuals and teams. Worked on high-impact design projects for major campaigns and global events, ensuring quality, consistency, and timely delivery.

Conceptualized creative ideas for marketing campaigns based on briefs, creating mood boards, sketches, and storyboards to visualize concepts. Integrated innovative design techniques to keep campaigns fresh and relevant, collaborating with project managers for timely delivery of creative assets.

Spearheaded internal event branding initiatives, delivering end-to-end visual communication for company-wide events, enhancing employee engagement and brand perception. Developed fresh, compelling ideas that resonated with the target audience and aligned with marketing goals.

Worked on client campaign pitches and earned 4 major accounts for White Canvas. Collaborated with the creative director, copywriters, and strategists to develop innovative ideas for advertising campaigns, leading brainstorming sessions to create original concepts.

Studied Electronic Media and Interaction Design. Focused on digital product design and user experience.

Completed the iLead Manager Program. Focused on leadership and management skills.

Completed a course in Digital Product Design. Focused on the principles and practices of digital product design.