Priyanka Mahanta

I’m an Assistant Professor in the Department of Business Administration at the University of Science and Technology, Meghalaya. I bring 4 years 4 months of academic experience, with a focus on Marketing Management, Consumer Behaviour, and Financial Management.

I’m actively engaged in research and knowledge building, highlighted by 8 publications and a steady record of academic contributions, including 6 book chapters and 8 edited books. My work aligns with sustainable development themes such as green marketing, local governance, CSR practices, and environmentally responsible business strategy.

I’m also committed to student development and academic rigor. I qualified the National Eligibility Test Lectureship (Management), UGC-NET-2019, and I provided NET classes in Mizoram University under the UGC career counseling scheme.

Beyond the classroom, I’ve contributed through visiting faculty teaching and continuous capability-building. I share my expertise through seminars and conferences, and I continually strengthen my teaching and research toolbox through training such as “Leveraging the Power of Teaching Pedagogy: Through Case Study Method,” and workshops in “Structural Equation Modelling.”