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Preeti Rao

@preetirao

Freelance Social Media Manager helping beauty, wellness, real estate and immigration businesses grow through content and community.

India

Message

I manage social media for businesses in beauty and wellness, water purification, visa and immigration, and real estate. I take accounts from strategy through publishing across Instagram, Facebook and YouTube.

For my clients, I create reels, graphics and campaigns, plan monthly content calendars, and track analytics to optimise content. I also manage Google Business Profiles and paid social.

Before freelancing, I built and ran Pretty Bliss Boutique Bakery from 2013 to 2024, creating made-to-order cakes and desserts while managing the business. Earlier, I worked in operations, risk and compliance, and finance, presenting reports and coaching new hires.

Experience

Work history, roles, and key accomplishments

Current

Freelance Social Media Manager

Current

Self Employed

Jan 2025 - Present (1 year 10 months)

Manage social media end to end for multiple businesses across Instagram, Facebook, and YouTube, from strategy to publishing. Create engaging reels, graphics, and campaigns, build content calendars, track analytics, and handle client communication.

Instagram Facebook YouTube Reels Content Calendar Community Management Social Media Google Business Profile Analytics Client Management Brand Building Audience Growth Strategy Visual Storytelling

Founder & Owner

Pretty Bliss Boutique Bakery

Jan 2013 - Dec 2024 (11 years 11 months)

Built a boutique brand from scratch and ran it for 11 years, serving birthdays, weddings, corporate events, and special occasions. Managed the whole business including client consultations, pricing, procurement, production planning, and quality control.

Brand Building Client Management Product Design Business Operations Quality Control Aesthetics Presentation Skills

Team Coach, Risk & Compliance Officer, Assistant Manager, Deputy Manager

Bank of America, Countrywide Financial, Intelenet Global Ser

Jan 2002 - Dec 2013 (11 years 11 months)

Progressed from Customer Service Executive to Team Coach, Risk & Compliance Officer, Assistant Manager, and Deputy Manager (Invoicing, Finance). Presented monthly dashboards and reports to senior management, delivered training, and coached new hires.

Customer Service Risk And Compliance Finance Invoicing Team Coaching Training Reporting Sales