Looking to build and grow consumer brands through brand strategy, social media, creative content, creator collaborations and digital marketing, with meaningful ownership and creative autonomy.
Open to opportunities
Praveen Rawat
@praveenrawat
I build premium beauty and lifestyle brands through paid social, creator campaigns, and memorable brand storytelling.
IndiaWhat I'm looking for
I'm currently leading digital marketing initiatives for Skeyndor India, Jeannot Ceuticals, and Makeup Studio Training Centre India, combining brand storytelling, paid social, and creator collaborations to grow premium beauty brands.
At Ekta Cosmetics, I manage integrated social media strategy across three brands and monthly Meta advertising budgets of ₹30K–₹50K. I grew Skeyndor India’s Instagram from 10K to 17K in one year through organic strategy and paid amplification.
I planned the digital launch of MEGAN by Skeyndor in India, executed 5–9 creator collaborations each month, and directed monthly model, product, and service shoots. I also coordinated a 30-creator campaign for Jeannot Ceuticals and developed Makeup Studio India’s Brides of India campaign.
Earlier, I supported social media, content, SEO, and performance reporting at Karma Ayurveda, and delivered premium consumer support in Apple’s brand ecosystem through Teleperformance. I’m passionate about building brands that people remember—not simply content they scroll past.
Experience
Work history, roles, and key accomplishments
EL
Current
Senior Social Media Specialist
Ekta Cosmetics Pvt. Ltd.
Nov 2023 - Present (2 years 11 months)
Led social media strategy across three premium beauty brands through integrated content, paid social, and creator collaborations. Managed monthly Meta advertising budgets and grew Skeyndor India's Instagram account from 10K to 17K within one year.
Delivered technical consumer support within Apple's brand ecosystem — developing a sharp understanding of consumer expectations, communication standards, and brand experience at scale.
Education
Degrees, certifications, and relevant coursework
Punjab University, Chandigarh
Bachelor of Arts, Arts
2016 - 2019
Bachelor of Arts degree from Punjab University, Chandigarh, completed from 2016 to 2019.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
IndiaAuthorized to work in
Portfolio
canva.link/0ygq57kn0dbjd2kSocial media
Job categories
Social Media StrategistBrand StrategistDigital Marketing SpecialistSocial Media ManagerPaid Media SpecialistInfluencer Marketing SpecialistContent StrategistSocial Media Creative StrategistSocial Media Content StrategistPaid Social Media StrategistSocial Media ConsultantPaid Social StrategistDigital Media StrategistSocial Media SpecialistDigital Marketing StrategistSocial MediaMarketingContent Creator
Skills
Brand StrategySocial Media StrategyCampaign PlanningPaid SocialCreator MarketingInfluencer MarketingAffiliate MarketingUGC StrategyAudience TargetingCampaign OptimizationMeta Ads ManagerMeta Advantage PlusPixelCreative BriefingContent DirectionSEOOn Page SEOOff Page SEOCommunity GrowthChatGptClaudeCanva AIAdobe FireflyDaVinci ResolveCanvaScroll
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