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Pratiksha Mathkar

@pratikshamathkar

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SEO leader managing client organic growth through technical SEO, link building, and reporting.

India

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What I'm looking for

I want to run SEO programs end-to-end—strategy, technical audits, link building, and reporting—while partnering with content and dev teams to deliver measurable organic growth for clients.

I’ve managed SEO strategy and delivery for multiple international and Indian clients at Dentsu India, keeping day-to-day operations, deliverables, and performance alignment tight. I lead end-to-end project management and work with cross-functional teams to implement SEO recommendations.

Before that, I built SEO programs as a Sr. SEO Executive at PivotRoots (HavasMedia), covering site audits, technical SEO fixes, content calendars, paid backlink plans, and monthly performance reporting. I also coordinated with developers to ensure SEO best practices were implemented in code.

I started with core SEO execution at EbrandzLLP, handling keyword research, technical SEO audits, and link building to improve organic traffic and domain authority. I still lean on practical tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to keep decisions grounded.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager - SEO

Current

Dentsu India

Aug 2025 - Present (1 year)

Managed SEO strategy and execution for multiple international and Indian clients, ensuring alignment with business objectives and performance. Led end-to-end project management and collaborated with cross-functional teams.

SEO Strategy Project Management Client Communication Pitch Decks Team Management

Sr. SEO Executive

PivotRoots - HavasMedia

Feb 2025 - Aug 2025 (6 months)

Conducted comprehensive site audits and identified technical SEO issues. Developed content calendars and executed paid backlink strategies.

Technical SEO Content Management Backlinks Pitch Decks Team Management Client Meetings Reporting

Sr. SEO Executive

FCBKinnect

Jun 2023 - Feb 2024 (8 months)

Developed and implemented SEO strategies to drive organic traffic. Performed keyword research, technical SEO, and link building.

SEO Strategy Keyword Research Technical SEO Link Building Team Management Client Communication Website Migration

SEO Executive

EbrandzLLP

Jan 2022 - May 2023 (1 year 4 months)

Performed keyword research and implemented SEO strategies to boost organic traffic. Conducted technical audits and developed link building strategies.

Keyword Research SEO Strategy Technical SEO Link Building team training