At Scaleup IT Ltd., I plan and execute organic and paid social media content strategies, coordinate content calendars, and monitor engagement and campaign performance.
As a Freelance Digital Marketer & Media Buyer at Digital Adler (via Fiverr), I managed Meta Ads and TikTok Ads campaigns for international clients in e-commerce, education, skincare, financial services, and events.
I set up TikTok Pixel and Conversions API integrations on Shopify and configured Google Tag Manager purchase-tracking triggers. I analyzed ROAS and cost-per-result metrics to guide budget allocation and creative optimization, and addressed ad-policy disapprovals and compliance issues.
I also set up ManyChat automation for lead capture and qualification. At the Bangladesh Red Crescent Society, Pirojpur Unit, I organized training programs on disaster response, first aid, and community preparedness.
